Job Details

San Marcos, TX

Texas State University

Associate Athletic Director for Brand Strategy & Fan Experience

Posting Number: 2026687
Location: San Marcos
Department: Strutters Ticket Mktg Cheer
Recruitment Type: Open Recruiting
Job Type: Full-Time
Monthly Salary: commensurate with experience
Job Category: Exempt

Required Qualifications:

Previous experience in intercollegiate athletics, sports organization equivalent or high level marketing/experience entity.
Knowledge of applied fan engagement and promotional strategies.
Experience with game presentation, entertainment and coordination (i.e. football).
Experience managing digital/social media channels to advance brand affinity.
Skill in establishing rapport with internal and external constituents.
Demonstrated ability to work in collaborative team environment.
Demonstrated effective communication skills.
Ability to supervise staff.

Preferred Qualifications:

Bachelor's degree with additional consideration for Master's degree.
Experience with digital communication tools.
Experience using Adobe Creative Suite.

Job Description:

The Associate Athletic Director for Brand Strategy & Fan Experience is responsible for developing digital, marketing and engagement strategies to enhance the brand value and fan experience of Texas State Department of Athletics. The position will direct, develop, initiate, and support strategies that drive revenue, increase attendance, and enhance in-game and fan experiences. The Associate Athletic Director will report to the Executive Senior Associate Athletic Director for External Operations.

Job Duties:

Position duties include:

Manage and coordinate digtial strategies and engagmenet to enhance the Texas State branding, increase fan engagement, and drive revenue.
Oversee game presentation efforts and execution of in-game entertainment operations.
Manage and coordinate the department's main digital channels including social media, email marketing platforms, and SMS.
Oversee campus and community promotional efforts to increase engagement and involvement
Serve on External Unit leadership team and work collaboratively with all external offices to achieve department goals and outcomes.

Job Open Date: 07/21/2026
Open Until Filled: Yes
Normal Work Days: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
Normal Work Hours Start: 8:00AM
Normal Work Hours End: 5:00PM (Evenings as required)

This is a Preview Listing…

You must sign in to see the full job description, and to apply.

Manage / Upgrade this job to a Full Job Listing.

Find Your Best Opportunity

Tell them AcademicJobs.com sent you!

Associate Athletic Director for Brand Strategy

Texas State University

601 University Dr, San Marcos, TX 78666, USA

Job Details

This is a Preview Listing…

Related Jobs - August 31, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Associate Athletic Director for Brand Strategy

Texas State University

601 University Dr, San Marcos, TX 78666, USA

Job Details

This is a Preview Listing…

Related Jobs - August 31, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Associate Athletic Director for Brand Strategy

Texas State University

601 University Dr, San Marcos, TX 78666, USA

Job Details

This is a Preview Listing…

Related Jobs - August 31, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Associate Athletic Director for Brand Strategy

Texas State University

601 University Dr, San Marcos, TX 78666, USA

Job Details

This is a Preview Listing…

Related Jobs - August 31, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027