Associate Athletic Director for Communications and Administration

Job Description

The Associate Athletic Director for Communications and Administration serves as a senior leader within Wentworth Institute of Technology’s Athletics Department, providing strategic oversight of athletic communications, brand development, and selected administrative and programmatic functions. As a member of the Athletic Leadership Team, this role contributes to the overall direction, performance, and visibility of Wentworth’s NCAA Division III athletics program and a member of the Conference of New England.

Wentworth Athletics sponsors 19 varsity programs and plays an increasingly important role in advancing institutional priorities related to student engagement, student success, and strategic enrollment growth. This position is responsible for elevating the profile and reputation of Wentworth Athletics through integrated storytelling, digital engagement, and strategic partnership with University Marketing and Communications. In addition, the Associate Athletic Director serves as a sport supervisor, supporting the development, performance, and holistic success of assigned varsity programs and coaching staff.

The role requires balancing creative vision with operational execution, while contributing to departmental planning, resource management, and cross-functional collaboration across the institution. This position reports to the Director of Athletics.

Key Responsibilities

Strategic Departmental and University Leadership

• Serve as a member of the Athletic Leadership Team, contributing to departmental strategy, planning, and decision-making.
• Partner with the Director of Athletics and Athletics colleagues to align athletics initiatives with institutional priorities, including student success, campus engagement, and strategic enrollment growth.
• Partner closely with University Marketing and Communications to align athletics messaging with institutional brand strategy and priorities and contributing to university-wide communications and storytelling initiatives.
• Collaborate with Enrollment Management and Admissions to leverage athletics branding and student-athlete engagement in support of recruitment strategies.
• Represent Athletics in cross-functional initiatives and institutional committees.

Athletic Communications and Brand Strategy

• Provide strategic leadership for athletics communications, branding, promotion, and storytelling, ensuring a cohesive and high-impact presence across all platforms.
• Develop and execute integrated communications strategies that elevate the visibility and reputation of Wentworth Athletics locally, regionally, and nationally.
• Oversee the athletics website, social media platforms, and digital engagement strategies, ensuring alignment with institutional brand standards and best practices.
• Lead the creation and distribution of content, including game recaps, feature stories, student-athlete profiles, and multimedia storytelling.
• Provide creative direction for photography, videography, and visual identity across athletics platforms.
• Oversee live streaming operations and digital broadcast quality for home events.
• Coordinate major promotional initiatives, including Media Days, awards recognition, and signature storytelling campaigns.

Supervision and Program Oversight

• Supervise and support the Assistant Director of Athletic Communications.
• Serve as the primary supervisor for assigned varsity programs, providing leadership, oversight, and support to head coaches.
• Partner with coaches to establish, monitor, and assess program goals related to recruitment, competitive success, student-athlete academic achievement, alumni engagement and fundraising, and program development.
• Support a positive and accountable culture across teams, consistent with departmental expectations and institutional values.
• Recruit, train, and develop student athletic communication interns, fostering opportunities for professional growth and experiential learning.

Operations and Event Management

• Provide oversight of athletics communications operations for home contests, including game management, statistics, live streaming, and in-venue communications.
• Supervise game day personnel, including scorer’s table, statisticians, and announcers.
• Collaborate with campus partners to support event operations, including facilities, campus police, and external vendors.
• Ensure accurate and timely reporting to the NCAA and Conference of New England.

Administration and Resource Management

• Manage the Athletic Communications budget, including planning, prioritization, and fiscal accountability.
• Support departmental resource management and allocation, and operational decision-making.
• Ensure compliance with university, conference, and NCAA policies and procedures.

Required Qualifications

• Bachelor’s degree required
• Minimum of 7–10 years of progressively responsible experience in athletics administration, athletic communications, or related fields
• Demonstrated experience supervising staff, coaches, and/or student employees
• Experience contributing to departmental planning, operations, or strategic initiatives
• Strong experience with communications platforms and technologies, including websites, social media, streaming services, and statistical reporting systems
• Excellent written, verbal, organizational, and interpersonal communication skills
• Ability to work a flexible schedule, including evenings, weekends, and travel as required

Preferred Qualifications

• Master’s degree in Sports Management, Higher Education, Communications, Marketing or a related field
• Experience in NCAA intercollegiate athletics
• Experience serving in a sport/coach supervision or comparable leadership role
• Familiarity with NCAA and conference compliance and reporting requirements
• Demonstrated experience managing multiple priorities in a fast-paced, event-driven environment