Associate Director of Brand & Communication

Position Summary

AUIB is seeking a dynamic and experienced Associate Director of Brand & Communications to drive its mission of strengthening institutional reputation, visibility, and strategic communications. In this pivotal role, the Associate Director of Brand & Communications will lead the university’s brand strategy, content ecosystem, and institutional communications while ensuring consistency, quality, and alignment across all platforms. If you’re an innovative leader with a passion for branding, communications, and creative strategy, this role is for you. Whether you’re actively seeking a new challenge or passively considering your next step, AUIB offers an exciting opportunity to make a lasting impact.

Key Responsibilities

1. Brand Strategy & Governance: Lead the development and implementation of AUIB’s brand strategy and ensure alignment across all communications and platforms.
2. Content Strategy & Editorial Direction: Oversee institutional content planning, messaging, storytelling, and editorial consistency across all channels.
3. Creative Production Management: Manage creative production processes, including design, photography, videography, and multimedia content.
4. Communications & Institutional Messaging: Lead internal and external communications to ensure a unified institutional voice and consistent messaging.
5. Team Leadership & Performance Management: Lead the Brand & Communications team, establish KPIs, and ensure high-quality content and creative output.

Ideal Candidate Profile

1. Brand Leadership: Strong ability to manage and strengthen institutional brand positioning.
2. Strategic Communication Skills: Excellent writing, editing, and messaging capabilities.
3. Creative Direction: Ability to guide multidisciplinary creative teams toward high-quality deliverables.
4. Collaboration & Teamwork: Strong interpersonal skills with the ability to work across departments and functions.
5. Project & Performance Management: Ability to manage multiple priorities, deadlines, and performance metrics effectively.

Education and Experience

• Required Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• Preferred Education: Master’s degree preferred.
• Years of Relevant Experience: Minimum 10 years of experience in brand management, communications, or content leadership roles.
• Specific Skills or Expertise: Brand strategy, communications management, content development, creative production, leadership, and digital content oversight.
• Additional Certifications: Relevant certifications in branding, communications, or digital marketing are a plus.
• Personal Attributes: Innovative, collaborative, detail-oriented, strategic thinker, and committed to excellence.

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.

Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.

Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.

A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.

A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

Application Requirements

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

• Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
• Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
• Identification: A valid national ID or passport is required for the application process.

Please note that applications missing any of these components will not be considered.

Candidates Shortlisted for an Interview: If you are shortlisted for an interview, you will need to provide additional documentation: Educational transcripts and certifications must be translated into English. References: Provide contact details for three references who have either worked with you or supervised your work.