Associate Director of Digital Marketing

The Associate Director of Digital Marketing partners closely with the Director of Enrollment Communications as the office’s second strategic leader, planning and executing digital marketing across email, social, web, and paid media channels. They will work to ensure the department’s work reflects industry best practices while supporting University enrollment goals.

This individual will maintain and enhance our reporting frameworks and digital advertising workflows, including monthly analytics report distribution. They are closely involved with leveraging and optimizing marketing technology platforms: managing websites via WordPress, monitoring site traffic and ad analytics with GA4, and overseeing emails, portals, and reports in our Slate CRM. The Associate Director will serve as a subject matter expert and consultant to academic units and campus partners, offering guidance on digital marketing strategy, CRM capabilities, and communication best practices.

They will also function as a key liaison to our digital advertising agency partner, maintaining our annual media plan, reviewing media recommendations, evaluating performance, and ensuring alignment with goals. They are expected to possess and maintain familiarity with marketing and higher ed industry trends, and to maintain a spirit of innovation that drives the team forward.

Minimum Qualifications

BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

Preferred Qualification

It is preferred that candidates for this position possess a Master’s Degree + at least 5 years professional marketing experience, or a Bachelor’s Degree + at least 7 years professional marketing experience. Experience should include:

• 3+ years’ experience running digital marketing campaigns, with deep familiarity in digital advertising (social ad management, SEM campaign management, and familiarity with Google Ad Network/similar digital buying platforms).
• 2+ years experience working in a CMS such as WordPress to create and manage web pages.
• 2+ years experience working in a CRM to create and manage email/text comms, including automations.
• 2+ years supervising staff and providing coaching and direction