Associate Director of Marketing and Recruitment

Job Summary

The Associate Director of Marketing and Recruitment holds a pivotal role within the College of Engineering and the Engineering Institute for Energy and Petrochemical Industries (EPI) at Lamar University. Reporting directly to the Director of Operations, this position is instrumental in advancing the recruitment and branding efforts of the College. The Associate Director is responsible for developing, maintaining, and evaluating the annual recruitment plan, with a particular focus on attracting top-tier undergraduate students to the COE and EPI. This role also involves nurturing and managing essential partnerships with community-based organizations, high schools, technical centers, 2-year colleges, and businesses to expand the reach of engineering programs. The Associate Director actively engages with various community stakeholders to create activities and programs designed to prepare students for successful college enrollment. The position also plays a vital role in managing the organization of various off and on campus recruitment visits and events. In addition to these external outreach efforts, the Associate Director offers essential student support by professionally corresponding with prospective students, providing guidance on pre-college preparation requirements, and assisting with the application process. Collaboration with the Lamar University Marketing Team is essential to execute impactful marketing campaigns that elevate the visibility and appeal of the COE and EPI. Collaboration with the Lamar University Enrollment Services Team is essential to execute impactful recruitment that elevate the visibility and appeal of the COE and EPI. The Associate Director is responsible for designing, ordering, and distributing marketing materials, maintaining an inventory of branded items for special events, and creating newsletters to keep students and stakeholders informed about engineering developments. The role also includes the management and maintenance of COE webpages, maximizing the use of social media for student and industry spotlights, and fostering a consistent brand image across all materials. Overall, this position plays a critical role in driving recruitment, marketing, and branding initiatives to support the success and growth of the College of Engineering at Lamar University. The Associate Director of Marketing and Recruitment is a dynamic and influential position that shapes the future of engineering education at Lamar University, attracting and retaining top talent in engineering programs and promoting a strong brand presence for the COE and EPI.

Essential Job Functions

• Lead and guide the marketing, recruitment, visits, and events teams, overseeing their respective functions and ensuring cohesive collaboration.
• Develop, maintain, and evaluate comprehensive annual plans for recruitment, visits, and events to attract top-tier students and industry partners to the College of Engineering (COE) and the Engineering Institute for Energy and Petrochemical Industries (EPI).
• Cultivate and manage partnerships with community-based organizations, high schools, technical centers, 2-year colleges, and industry to expand the reach and visibility of COE and EPI through on-campus and off-campus activities.
• Gather, analyze, and leverage data to evaluate the effectiveness of recruitment, visit, and event strategies, providing data-driven recommendations for enhancements to meet enrollment and partnership goals.
• Manage budgets for the marketing, recruitment, visits, and events departments, ensuring responsible financial planning and allocation of resources to support departmental goals.
• Collaborate closely with Office of Operations leadership to ensure alignment of departmental activities with institutional objectives, contributing to the overall success of the College of Engineering and Lamar University.
• Oversee staff organizing and promote both on-campus and off-campus recruitment visits, events, and experiences to attract prospective students and industry partners, collaborating with admissions for undergraduate student recruitment.
• Assume responsibility for branding efforts, maintaining a consistent brand image across all marketing materials, communications, and on-campus experiences.
• Oversee that the team is corresponding professionally with prospective students and industry partners, offering guidance and support throughout the application, enrollment, and partnership processes.
• Oversee the creation and dissemination of internal and external communications, including newsletters and marketing publications, to inform stakeholders about engineering developments, initiatives, and achievements.