Associate Director of Marketing
The Associate Director of Marketing provides strategic leadership for audience-driven marketing across Fisher College of Business, ensuring alignment between program priorities, advancement efforts and the colleges broader institutional goals. This role oversees brand systems, campaign strategy and marketing performance while coordinating integrated efforts that elevate Fishers visibility, reputation and engagement with key audiences.
The Associate Director combines strategic marketing and communications expertise with strong project management and collaboration skills to develop and oversee the implementation of compelling marketing campaigns and initiatives while ensuring a cohesive marketing identity across Fishers offerings. Working closely with partners across Fisher, the role helps translate strategic objectives into actionable marketing strategies that engage external stakeholders, prospective students and corporate partners while strengthening Fishers brand and market presence.
This position leads the planning and execution of integrated marketing and communications initiatives and strategies from ideation through implementation. Campaigns may include: sponsored content, website and digital marketing initiatives, social media, email communications, print materials, event marketing, and paid media strategies. The Associate Director also contributes to reputation-building and brand awareness projects that advance the colleges external outreach and positioning. The role also collects, analyzes and interprets key marketing metrics and campaign performance data to evaluate effectiveness, inform strategy and continuously improve results.
The Associate Director supervises a variety of marketing and communications specialists and oversees project management processes that support cross-college marketing initiatives. Success in this position requires strong subject matter expertise in audience-centric marketing and communications, experience leading brand and awareness-focused campaigns, the ability to evaluate campaign performance through data and analytics, and a demonstrated ability to manage stakeholders, programs and integrated marketing efforts, ideally within a higher education environment.
Required Qualifications
Bachelor's degree in business, marketing, communications or related field of study, or equivalent experience. At least 5 years professional marketing and/or communication experience, including supervisory experience. Demonstrated ability to develop and execute comprehensive marketing strategies. An understanding and demonstratable experience leading marketing, communications and project management strategies and campaigns, utilizing a variety of software solutions, digital platforms and project management tools, and adhering to industry best practices. Ability to think creatively and strategically, while being detail-oriented and following a project from ideation through implementation. Ability to balance and prioritize multiple work streams and deliverables to ensure deadlines are met, and the ability to maintain composure in a fast-paced environment; Professional demeanor and customer service mindset, including the ability to build collaborative working relationships.
Desired Qualifications
8-12 years professional marketing and/or communication experience. Experience working in a university setting. Experience working on a small, collaborative team with limited resources to execute team goals. Experience working in a university setting; expert project management skills.
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