Position Purpose

The Associate Director of Marketing & Community Engagement plays a pivotal role in Dartmouth Athletics success by assisting in the development and execution of strategic initiatives to drive revenue and enhance our brand presence. This key position is responsible for collaborating with the Associate AD for External Engagement, Assistant AD for Ticket Revenue and Analytics, and Coordinator of Marketing and Ticketing as well as all external team members to create innovative group experiences,…

foster strong relationships with community partners and optimize revenue generation. Through a combination of analytical and creative thinking, this role aims to maximize attendance, revenue, community involvement and fan engagement while contributing to the growth and long-term success of Dartmouth Athletics.

Required Qualifications - Education and Yrs Exp

Bachelors or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities

2+ years of experience in ticket sales/operations and marketing.
Strong understanding of ticketing/CRM systems and marketing strategies.
Excellent communication and interpersonal skills.
Proficiency in digital marketing tools and social media platforms.
Working knowledge of computers especially the Windows platform.
Ability to work under pressure.
Proficient with Adobe Photoshop.
Thorough knowledge of Microsoft Office.
Ability to work nights and weekends.
Commitment to diversity and to serving the needs of a diverse population.
Proficiency in the use of social and new media.
Ability to interact effectively with coaches, administrators, student athletes and vendors.

Preferred Qualifications

Bachelor's degree in marketing, sports management, or related field
Master degree.
Knowledge of position related NCAA, Ivy League, and Dartmouth College rules and regulations.

Marketing & Fan Engagement

Develop and implement marketing campaigns to increase attendance for ticketed sports
Serve as game presentation manager for select sports
Create and distribute promotional materials, including posters, flyers and digital content for social media
Identify opportunities for special events, and manage outreach and associated event planning and promotion of such events
Create and implement fan engagement initiatives including, but not limited to recreational youth leagues, local businesses, school districts, season ticket holders and other community organizations within the Upper Valley
Maintain and build relationships with on-campus partners to raise student attendance
Assist in producing and uploading content for game presentation and fan engagement for videoboards
Oversees and manages the creation of programming for specific fan engagement initiatives including but not limited to the Kids Zone, courtside seating, birthday parties, etc.
Utilize social media and email marketing to engage fans and promote events

Percentage Of Time: 35%

Ticketing Sales

Oversees group ticket assets for home varsity contests where applicable
Manages group ticket operations for home varsity contests, including printing and allocation of tickets, confirmation of payments and completion of waivers when applicable
Lead the development and execution of group ticket sales strategies and campaigns for all ticketed sports
Develop tracking and implementation of ideas and strategies to sell tickets and engage fans, sponsors, and other target audiences for ticketed sports
Take a lead role to develop timely, consistent, collaborative, and comprehensive season-long, integrated, sport-specific plans that outline the strategic and tactical activities surrounding ticket sales, sponsorship implementation, cross promotion, messaging, etc.
Leads efforts in researching, creating and implementing new revenue generation packages including but not limited to birthday party packages, premium seating, mini-plans, voucher books, family 4-packs, etc.

Percentage Of Time: 35%

Community engagement

Identifies and communicates opportunities for student-athletes to engage with the local community in alignment with core values and strategic priorities
Strategically plans, tracks, and analyzes community engagement efforts of student-athletes, coaches and staff to maximize effectiveness and protect brand management
Assists with social media/story telling of community engagement efforts of student-athletes and department staff in coordination with strategic communications
Manages donation/appearance requests from local community

Percentage Of Time: 20%

Administrative

Hires, trains, and supervises student workforce where applicable
Troubleshoots software problems

Percentage Of Time: 10

This is a Preview Listing…

You must sign in to see the full job description, and to apply.

Manage / Upgrade this job to a Full Job Listing.

Find Your Best Opportunity

Tell them AcademicJobs.com sent you!

Associate Director of Marketing & Community Engagement

Dartmouth College

Hanover, NH 03755, USA

Position Purpose

This is a Preview Listing…

Related Jobs

Related Research Grants

Grants to USA Physician Assistants and PA Teaching Faculty to Assess the Impact of Oral Health Curriculum for PA Training Programs

Grants to USA, Canada, and International Organizations for Activities to Advance Education and Healthcare Equity

Grants to USA Nonprofits, For-Profits, IHEs, and Agencies for Projects Related to Research Security

Grants to USA Nonprofits for Humanitarian Projects to Enhance the Living Conditions of Vulnerable People

Grants to USA Nonprofits to Support Family Values, Promote Healthcare, and Assist the Disadvantaged

Grants to USA, Canada, and International Individuals for Research to Cure Fragile X Syndrome

Grants to USA Nonprofits and Educational Programs for Projects to Enhance Civic Education and the Arts

Grants to USA, Canada, and International Researchers at IHEs for Neurological Research Projects

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Associate Director of Marketing & Community Engagement

Dartmouth College

Hanover, NH 03755, USA

Position Purpose

This is a Preview Listing…

Related Jobs

Related Research Grants

Grants to USA Physician Assistants and PA Teaching Faculty to Assess the Impact of Oral Health Curriculum for PA Training Programs

Grants to USA, Canada, and International Organizations for Activities to Advance Education and Healthcare Equity

Grants to USA Nonprofits, For-Profits, IHEs, and Agencies for Projects Related to Research Security

Grants to USA Nonprofits for Humanitarian Projects to Enhance the Living Conditions of Vulnerable People

Grants to USA Nonprofits to Support Family Values, Promote Healthcare, and Assist the Disadvantaged

Grants to USA, Canada, and International Individuals for Research to Cure Fragile X Syndrome

Grants to USA Nonprofits and Educational Programs for Projects to Enhance Civic Education and the Arts

Grants to USA, Canada, and International Researchers at IHEs for Neurological Research Projects

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Associate Director of Marketing & Community Engagement

Dartmouth College

Hanover, NH 03755, USA

Position Purpose

This is a Preview Listing…

Related Jobs

Related Research Grants

Grants to USA Physician Assistants and PA Teaching Faculty to Assess the Impact of Oral Health Curriculum for PA Training Programs

Grants to USA, Canada, and International Organizations for Activities to Advance Education and Healthcare Equity

Grants to USA Nonprofits, For-Profits, IHEs, and Agencies for Projects Related to Research Security

Grants to USA Nonprofits for Humanitarian Projects to Enhance the Living Conditions of Vulnerable People

Grants to USA Nonprofits to Support Family Values, Promote Healthcare, and Assist the Disadvantaged

Grants to USA, Canada, and International Individuals for Research to Cure Fragile X Syndrome

Grants to USA Nonprofits and Educational Programs for Projects to Enhance Civic Education and the Arts

Grants to USA, Canada, and International Researchers at IHEs for Neurological Research Projects

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Associate Director of Marketing & Community Engagement

Dartmouth College