Associate Director of Marketing, Partnerships, and Recruitment (GSRM)
Job Summary
Reporting to the Executive Director of Admission and Recruitment, the Associate Director of Marketing, Partnerships, and Recruitment for the Maurice R. Greenberg School of Risk Management and Insurance (GSRM) plays a pivotal role in advancing the visibility, enrollment, and industry engagement efforts of GSRM. This position leads strategic initiatives to promote Greenberg's undergraduate and graduate programs, strengthen relationships with corporate and professional partners, and attract a highly qualified and diverse pool of students.
The Associate Director will be a strategic thinker and creative marketer with strong relationship management skills and a deep understanding of risk management, insurance, and actuarial science industries.
This is a three-year, term-limited position funded by endowed resources. Continuation beyond the initial term is contingent upon funding and performance following a review approximately 2.5 years into the appointment.
Job Responsibilities
Marketing & Brand Development
- Develop, implement, and assess an integrated marketing and communication plan for GSRM's academic programs, events, and initiatives.
- Partner with the University's Marketing and Communications team to align GSRM branding with institutional standards while highlighting its distinctive industry reputation.
- Create content for digital, print, and social media platforms that tell GSRM's story and showcases student success, faculty expertise, and industry connections.
- Track and analyze marketing metrics to inform future strategies and ensure measurable results. Oversee the production of recruitment materials, event collateral, and digital campaigns tailored to GSRM's audiences (prospective students, employers, alumni, and industry partners).
Recruitment & Enrollment Management
- Serve as the liaison to Undergraduate and Graduate Admission for all GSRM-related recruitment and enrollment efforts.
- Design and execute recruitment strategies to increase applications, yield, and diversity among undergraduate and graduate students.
- Represent GSRM at recruitment events, information sessions, professional conferences, and industry networking opportunities. Cultivate relationships with high schools, universities, and professional organizations that serve as pipelines for GSRM programs.
- Provide program-specific presentations, webinars, and one-on-one consultations to prospective students and their families.
- Collaborate with academic advisors, faculty, and alumni to support admitted student conversion and enrollment goals.
Partnership & Industry Engagement
- Strengthen existing corporate and organizational partnerships and establish new ones that enhance experiential learning, internships, scholarships, and employment opportunities for students.
- Work closely with the GSRM Board of Overseers, alumni network, and industry leaders to identify strategic collaborations that elevate the school's profile and impact.
- Coordinate GSRM-sponsored events, such as executive panels, networking receptions, and industry conferences, to increase engagement and visibility.
- Support employer relations initiatives in collaboration with the University Career Services team.
Strategic Planning & Reporting
- Develop and manage annual goals, budgets, and timelines for marketing, recruitment, and partnership initiatives.
- Provide regular reports on recruitment outcomes, partnership engagement, and marketing performance to the Executive Director and senior leadership.
- Stay informed on trends in risk management, insurance, and higher education recruitment to ensure GSRM remains competitive and innovative.
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