Associate Director of Performance & Growth

Position Summary

AUIB is seeking a dynamic and experienced Associate Director of Performance & Growth to drive its mission of achieving strategic enrollment growth and performance-driven marketing excellence. In this pivotal role, the Associate Director of Performance & Growth will lead and optimize the student acquisition funnel, oversee digital marketing and CRM operations, manage data-driven enrollment strategies, and ensure continuous growth and operational efficiency. If you’re an innovative leader with a passion for performance marketing, analytics, and student recruitment, this role is for you. Whether you’re actively seeking a new challenge or passively considering your next step, AUIB offers an exciting opportunity to make a lasting impact.

Key Responsibilities

1. Enrollment Growth Strategy & Planning: Develop and execute comprehensive enrollment growth strategies aligned with institutional targets and recruitment goals.
2. Digital Marketing & Lead Generation: Oversee performance marketing campaigns across digital channels to maximize lead generation, conversion, and ROI.
3. CRM & Data Management: Manage CRM systems, lead tracking workflows, reporting standards, and data integrity to support enrollment operations.
4. Contact Center & Enrollment Conversion: Supervise contact center and enrollment advisory functions to ensure effective communication, inquiry handling, and student conversion.
5. Analytics, Reporting & Optimization: Monitor performance metrics, manage dashboards, analyze funnel performance, and implement continuous improvement initiatives.

Ideal Candidate Profile

1. Strategic Thinker: Able to align marketing and enrollment strategies with institutional goals and growth targets.
2. Data-Driven Leader: Strong analytical mindset with the ability to translate insights into actionable decisions.
3. Digital Marketing Expert: Experienced in performance marketing, lead generation, and conversion optimization.
4. Strong Communicator: Excellent communication and presentation skills with the ability to collaborate across teams.
5. Innovative Problem Solver: Adaptable professional who can improve systems, optimize workflows, and drive continuous innovation.

Education and Experience

• Required Education: Bachelor’s degree in marketing, Business Administration, Data Analytics, or a related field.
• Years of Relevant Experience: Minimum 10 years of experience in performance marketing, growth strategy, or enrollment management. Specific Skills or Expertise: Strong background in digital marketing, CRM systems, data analytics, funnel optimization, and team leadership.
• Additional Certifications: Master’s degree is a plus. Relevant certifications in digital marketing, analytics, or CRM platforms are preferred.
• Personal Attributes: Results-oriented, collaborative, adaptable, innovative, and committed to continuous improvement and accountability.

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.

Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.

Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.

A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.

A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

Application Requirements

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

• Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
• Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
• Identification: A valid national ID or passport is required for the application process.

Please note that applications missing any of these components will not be considered.