Associate Director of Social Media

Position Purpose

The Associate Director of Social Media is the creative and operational leader of Dartmouth’s flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, the Associate Director owns the content calendar, publishing cadence, and editorial strategy across Dartmouth’s institutional accounts on Instagram, LinkedIn, TikTok, Threads, X, and YouTube.

This is a hands-on creative leadership role. The Associate Director produces and directs day-to-day content, develops creative campaigns for major institutional moments, and makes the real-time editorial decisions that shape how Dartmouth shows up across social platforms.

Key Accountabilities

Flagship Content Leadership and Execution (60%)

• Owns the content calendar, publishing cadence, and editorial strategy across all flagship social platforms.
• Leads creation and execution of day-to-day content.
• Serves as the working lead for the Social Content and Community Specialist.

Campus Collaboration and Content Sourcing (25%)

• Serves as the primary liaison to MPG videographers and design/production staff.
• Coordinates with campus partners to source stories, moments, and assets.

Campaign Development and Platform Innovation (15%)

• Develops campaigns and provides creative direction for major institutional moments.
• Tracks platform trends and pilots new formats.