Associate Director of Social Media

Job Details

Posting date: 2026-06-11

Open Until Filled: Yes

Position Number: 1128927

Position Title: Associate Director of Social Media

Hiring Range Minimum: $72,100

Hiring Range Maximum: $90,200

Employment Category: Regular Full Time

Location of Position: Hanover, NH 03755
7 Lebanon Street

Remote Work Eligibility?: Onsite only

Position Purpose

The Associate Director of Social Media is the creative and operational leader of Dartmouth’s flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, the Associate Director owns the content calendar, publishing cadence, and editorial strategy across Dartmouth’s institutional accounts on Instagram, LinkedIn, TikTok, Threads, X, and YouTube.

This is a hands-on creative leadership role. The Associate Director produces and directs day-to-day content, develops creative campaigns for major institutional moments, and makes the real-time editorial decisions that shape how Dartmouth shows up across social platforms. The Associate Director sets the tone for daily content, ensures Dartmouth’s flagship channels reflect the quality, voice, and ambition of the institution, and serves as the working lead for the Social Content and Community Specialist — setting daily priorities, directing content assignments, and providing editorial feedback.

The Associate Director must develop and maintain a deep understanding of Dartmouth’s brand, voice, audiences, and institutional context — operating with the brand fluency and organizational awareness to make confident editorial decisions without requiring regular input from the Director on day-to-day content. This level of independence is essential to the role and to the team’s operating model.

The Associate Director also serves as the primary liaison to MPG videographers and design/production staff for social content requests, and partners with the Data Analyst for Web and Social Media to make data-informed content decisions.

Required Qualifications

• Bachelors or equivalent combination of education and experience
• 4-6 years of experience in social media management, with demonstrated ownership of flagship or brand-level channels, or equivalent combination of education and experience.
• Deep, current knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube — including algorithms, formats, and evolving platform dynamics.
• Demonstrated ability to absorb and independently represent a complex institutional brand
• Exceptional writing and editing skills
• Demonstrated ability to lead end-to-end content production
• Working knowledge of short-form video as a content format
• Proven ability to collaborate cross-functionally
• Experience directing the work of others
• Fluency with social media analytics
• Experience using social media management platforms such as Sprout Social, Hootsuite, or similar.
• Strong project management skills
• Commitment to fostering an inclusive and diverse environment.

Preferred Qualifications

• Experience in a complex, multi-stakeholder organization — higher education background is a plus
• Experience developing campaign creative for major institutional moments
• Experience briefing or directing videographers and designers for social content.
• Familiarity with thought leadership or institutional brand voice communications on social media.