Job Description
The Associate Director of Social Media, Wharton Executive Education leads the strategy, content planning, and day-to-day execution of Wharton Executive Education's organic social media presence, including Wharton Online social media accounts.
The role reports jointly to the Director, Marketing Communications (WEE Marketing) and the Sr. Director, Social & Digital Media of the Wharton School Marketing and Communications Department (Wharton MarComm), and works across both teams to ensure social content is brand-aligned, timely, and effective.
This role brings Wharton Executive Education’s portfolio to life through social-first content that builds awareness, deepens engagement, and supports lead generation and enrollments.
The Associate Director partners closely with MarComm and WEE colleagues to develop content and campaigns and will also create content independently when appropriate for social channels.
Job Responsibilities
- Lead social media strategy and content planning across Wharton Executive Education and Wharton Online organic channels, including development of an integrated editorial calendar aligned to portfolio priorities (brand awareness, engagement, and lead generation). Manage organic social plans, themes/series, and key moments; guide content briefs and priorities; and optimize distribution across owned channels (e.g., LinkedIn, Facebook, YouTube).
- Build and maintain strong, highly collaborative relationships with Wharton School MarComm team to share and cross-promote overarching school content. Collaborate with MarComm to develop content and ensure alignment with brand standards, best practices, and amplification opportunities. Facilitate similarly collaborative relationships with WEE colleagues across internal teams as well as faculty to craft a dynamic, elevated content strategy that illustrates the unique experience of the Wharton Executive Education participant and positions Wharton faculty as thought leaders in their respective fields.
- Own day-to-day channel execution across Wharton Executive Education and Wharton Online organic social accounts, including publishing, optimization, and real-time/post-program coverage of classroom experience, events, and announcements. Create social-first content and coordinate timely repurposing of approved assets for social distribution. Lead community management efforts, including daily monitoring of and engagement with relevant conversation. Explore new methods of deepening community engagement among Exec Education LinkedIn Groups for past participants and alumni (where applicable).
- Monitor, analyze, and report on social media performance against internal goals, competitors, and industry benchmarks. Collaborate with Director to implement editorial changes based on measurement insights. Develop reports, including key insights and recommended actions, for Team and Leadership to summarize key social media activity and special events. Lead social media listening efforts; identify, elevate, and react to spikes in conversation from a client relations, customer service, and/or media relations standpoint.
- Perform additional duties as assigned
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