Communications Manager
Communications Manager
Job #: 042767
Location: Syracuse, NY
Pay Range: $70,000 - $77,000
Hours:
Standard University business hours
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full Time
Job Description:
Were looking for someone who loves the whole game.
Youll shape the College of Professional Studies voice across every channel social, web, email, and beyond and see your work translate directly into growth across its various departments. Reporting to the Executive Director of Administration & Strategy, youll lead a talented team of three and bring your own creative firepower to the table. Strategy, copy, design, web youve got range, and you actually enjoy using it.
This role is for the person who gets restless handing things off and would rather just make it great themselves. Youll collaborate with your team on the big picture and jump in on the craft when inspiration strikes or when the deadline calls. Either way, youll see your fingerprints on everything.
Youll bring a track record of doing this stuff well ideally in higher ed, but we care more about results than rsums. Grown an audience? Moved the needle on enrollment? Turned a quiet brand into something people actually pay attention to? Lets talk.
Education and Experience:
- Minimum of 5 years of experience in marketing, communications, or a closely related field, with demonstrated success managing multiple projects simultaneously in a fast-paced environment with quick turnarounds.
- Must be a skilled multitasker capable of prioritizing competing deadlines while maintaining quality and accuracy.
- Experience directly managing a team of marketing and communications professionals required; a proven track record of mentoring, delegating, and developing communicators is essential.
Skills and Knowledge:
- Proficiency in WordPress, Adobe Creative Suite, social media management tools, Power BI, and Google Analytics required.
Responsibilities:
- Design print, digital, and web products with a focus on accessibility and adherence to brand guidelines.
- Oversee the colleges social media strategy and leverage it to grow awareness and enrollments across all departments
- Create digital and print assets for marketing collateral, email newsletters, blog posts, social media posts, event display, and other College needs.
- Lead creative development of projects, present creative concepts to internal and external stakeholders, and manage projects from conception through production while adhering to established brand standards.
- Assist with everyday projects, print collateral, landing page designs, site graphics, social media graphics, brand assets, and digital marketing collateral.
- Follow established university brand standards, governance, and approaches.
- Review and approve ads and other marketing assets submitted by vendors and partners to ensure brand alignment prior to publication or distribution.
- Maintain a campus presence to attend and support college events, capture photography and video Craft platform-specific content for distribution to online channels and social media platforms to increase web traffic, SEO/GEO and leads.
- Execute on article and email content, digital ads, SEO/SEM work, and other content delivery systems.
- Monitor content outcomes using Google Analytics and email analytics.
- Draft and manage communications supporting workforce development and partnership programs, Write and distribute press releases announcing new and expanded partnerships, program launches, and workforce development initiatives.
- Develop proposals, program briefs, one-pagers, and fact sheets for use in partner outreach and cultivation.
- Create event communications including invitations, programs, signage, and post-event recaps for partner-facing events and convenings.
- Produce partner newsletters and stakeholder updates highlighting program outcomes, enrollment milestones, and college impact.
- Support executive talking points, presentation content, and program summaries related to workforce and partnership programming.
- Develop and maintain the institutions website and management of the sites content.
- Design and develop website pages, landing pages, email templates.
- Ensure the site functionality combined with look and feel consistent with style guide as well as WCAG 2.0 AAA compliant.
- Collaborate with Syracuse University Central Marketing and Central Communications:
- Follow established university brand standards, governance, and approach - Work with the university editorial calendar.
- Coordinate content consistent with established content strategy and develop content consistent with university brand approach.
- Support the Divisions media relations teams earned media strategy.
- Work with the media relations team to identify newsworthy pitch angles and liaise to schedule interviews and bring opportunities to completion.
- Create and share stories about the College of Professional Studies and the accomplishments of faculty, staff, students and alumni worldwide in coordination with the Divisions content and communications teams.
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