Company: North Carolina State University
Job Location: Raleigh, North Carolina
Category: Communications, Marketing, and Public Affairs
Type: Full-Time
Join the Pack! A community with nearly 8,000 faculty and staff, and 30,000 students. NC State is one of the largest employers in North Carolina, offering a large range of career opportunities. Visit us at https://jobs.hr.ncsu.edu/.
Location: Raleigh, NC
Essential Job Duties
The Communications & Marketing Specialist is part of the ITRE Creative team and responsible for overseeing the strategic planning, execution, and optimization of specific ITRE campaigns, resources, and communications across a variety of platforms, including both online and print. This position will collaborate with teams across ITRE to elevate the visibility and impact of the institute's initiatives.
This role will be responsible for developing and managing campaigns, and supporting communications needs for various programs (including RailTAP, NC Vision Zero, LTAP, AirTAP) and events (e.g. NC Traffic Safety Conference).
Key Responsibilities:
Marketing
- Content Creation: Create content including digital ads, outreach materials, graphics, short-form videos, and strategic messaging to drive traffic to ITRE resources, events, and classes.
- Collaboration: Work closely with graphic designers and video producers on ITRE Creative Team to produce graphics and videos for public outreach.
- Promotional Strategy: Create and implement marketing plans for safety campaigns and events. Serve as Chair of the NC Traffic Safety Conference Marketing Subcommittee.
Social Media
- Content Development: Craft engaging content (including copy, images, and short-form video) for ITRE pages.
- Community Management: Monitor social channels, respond to comments/messages, and foster a positive, active community on ITRE pages.
- Strategy & Planning: Develop and execute a comprehensive social media strategy aligned with broader marketing goals and brand identity.
Email Newsletters
- Content Strategy and Development: Write email newsletters, including the monthly Traffic Safety Advocate, NCTSC, RailTAP, and the quarterly LTAP newsletter.
- Contact List Management: Manage contact lists for various ITRE groups.
Evaluation/Reporting
- Search Engine Optimization (SEO): Optimize website content, campaigns, and digital ads for SEO. Research and implement content recommendations to increase the reach of ITRE resources and campaigns.
- Performance Evaluation: Evaluate effectiveness of communications efforts, develop approaches to improve outcomes, and work to implement these improvements.
- Quarterly Reports: Assist staff with quarterly reports.
Events (average one day/month and 3-5 annual conferences) Attend ITRE-sponsored events to take photos and write about them, including but not limited to:
- NC Traffic Safety Conference (biennial 2.5 day conference)
- NC World Day of Remembrance
- LTAP, AirTAP and RailTAP classes
- Community and professional meetings
This role is well suited for someone who enjoys content creation, relationship building, and all things transportation!
Other Work/Responsibilities:
Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.
Minimum Experience/Education:
Bachelor's degree and two years of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions
Required Qualifications:
- Excellent written and oral communication skills
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Strong editing and proofreading skills
- Social media management experience
- Excellent organizational skills
- Strong attention to detail
Preferred Qualifications:
- Knowledge of behavior change communication, public health marketing, and/or psychology of persuasion
- Working knowledge of ad serving tools
- Experience with the development, tracking, and management of paid advertising, including social media advertising and traditional advertising
- Experience in video production
- Graphic design
- Knowledge and experience with Search Engine Optimization
Required License or Certification:
N/A
AA/EEO Statement:
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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