Content & Digital Marketing Coordinator
Job Summary
The Content & Digital Marketing Coordinator for the U.A. Whitaker College of Engineering (WCE) is responsible for the development and management of content related to marketing, communications, and events supporting student engagement and outreach across all WCE majors. This role plans and executes internal and external communications and maintains the website and social media for the college. The Content and Digital Marketing Coordinator supports event planning to enhance visibility and community connection.
Job Description
Typical duties may include but are not limited to:
- Plans and executes marketing for WCE internal and external events.
- Provides creative leadership in generating original ideas for marketing and social media strategies that achieve strategic goals and are in-line with appropriate targets and timelines.
- Creates and circulates communications that highlight activities within the college, including faculty, staff, and students, tailored to the appropriate audience.
- Assists with strategic communication in liaison with the WCE dean's office.
- Manages and designs the college websites and ensures they are maintained, updated, and evaluated for effectiveness.
- Develops publications for various audiences to include industry partners, prospective students at yield events, current students and alumni.
- Communicates with faculty, staff, and Academic Advisors about upcoming events and organizes class presentations. Provides consultation to faculty and staff who coordinate cocurricular events, and extra-curricular events.
- Develops materials for WCE Learning Hub, research projects and summer programs.
- Posts student events and service-learning opportunities to Eagle-Link.
- Coordinates with University Marketing to translate complex concepts into engaging and accessible content that highlight WCE events, showcase student success stories, and promotes WCE research and scholarship projects.
Other Duties
Performs other job-related duties as assigned.
Required Qualifications
- This position requires either six years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and two years of full-time experience directly related to the job functions.
- Professional full-time experience in marketing, public relations, social media, or website development.
- Experience with publishing, imaging, or graphics software (Photoshop).
- Any appropriate combination of relevant education, experience, and/or certifications may be considered.
Preferred Qualifications
- Master's Degree from an accredited institution in an appropriate area of specialization.
- Work experience in higher education.
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