Coordinator III, Marketing
Commitment to Mission
This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.
Job Description
PURPOSE AND SCOPE: The Coordinator III, Marketing supervises marketing staff, in addition to overseeing the college's website, social media presence, and marketing campaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers and developers.
ESSENTIAL JOB FUNCTIONS:
- Supervises Marketing staff and daily operations for the Digital Marketing Intelligence Center as needed
- Develops and implements integrated marketing strategy
- Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms.
- Serve as project coordinator for major marketing events and initiatives
- Acts as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics tools
- Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities
- Acts as liaison between content owners, customers, end users, designers and developers to ensure all protocols followed and customer's needs are met
- Consult with customers to identify Web needs and advises on acceptable solutions
- Serves as project manager for campus-based Web initiatives, ensuring proper use of resources
- Creates and designs interfaces that ensure optimal usability for multiple audiences and are compliant to 508 and other regulations, and audience specific.
- Creates templates, navigation structures and other graphic elements
- Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system
- Prepares illustrations for use in documents and the Web by using various graphic design hardware and software
- Arranges publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer software
- May write, edit, and produce engaging, on-brand content tailored to all social media platforms
- Responsible for other reasonable, related duties as assigned
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