Coordinator of Digital Media

Job Summary

The Coordinator of Digital Media is a full-time employee under the direct supervision of the Assistant Director of Marketing & Communications with Recreation & Wellbeing at University of Wisconsin-Madison. This coordinator role provides photography and video expertise to promote Rec Well’s programs, services, and facilities to current and potential members and the campus community. They are responsible for interpreting concepts and leading the design and creation of photography, videography, and digital media that inspires Badgers to play hard, get fit, and live well.

The Coordinator of Digital Media plays an integral role in telling the stories of Rec Well members through impactful photography and video. Working with other members of the Marketing & Communications team, this position creates a wide variety of content including long-form and short-form video, still photography, and animation for use in campaigns, print materials, social media, and digital promotions. The Coordinator of Digital Media manages the workload of the Digital Media team, including three to five student employees, and provides creative and technical recommendations to clients, colleagues, and stakeholders.

Key Job Responsibilities

• Recruit, hire, train, supervise, and student multimedia team
• Manage updates and licensing for any multimedia-related hardware and software
• Administers a digital asset management system
• Develops communication, event, and marketing strategies and materials to align with the overall work unit strategic initiative
• Directs operational activities for multiple communication platforms and posts content within a work unit that may include websites, social media, written/illustrative communications, and online tools
• Tracks and manages timelines and deliverables related to communication projects
• Contributes to the development of communication, event, and marketing materials to fit into the overall strategy of the work unit
• Conceptualizes, plans, designs, and executes multimedia solutions for a specific work unit that may be used through various platforms in collaboration with stakeholders and other content creation staff
• Develops and facilitates trainings for staff and customers regarding technology options and best practices