Digital Content Manager

Job Description Summary

Reynolda’s Digital Content Manager will support and optimize marketing and communications efforts on behalf of Reynolda House and Reynolda Gardens, with a heavy emphasis on digital and multichannel marketing efforts. This position is responsible for managing a cohesive digital marketing strategy that prioritizes a connected user experience across website content, email marketing, and social media (paid and organic). The position is pivotal to Reynolda’s fundraising, audience outreach, engagement, and growth efforts.

Essential Functions

• Maintains and updates content and design for Reynolda’s website Reynolda.org ensuring the user journey is in line with a multichannel marketing approach
• Produces multiple email campaigns per month in Constant Contact for Reynolda House and Gardens
• Works with marketing director to create and maintain social media marketing and communications content calendar
• Analyzes social media paid and organic performance and tracks key digital and social media marketing engagement metrics
• Tracks website analytics through Google Analytics connecting them with conversions through Reynolda’s Altru CRM
• Assists Director of Marketing and Communications with researching and buying paid media for Reynolda as needed

Required Education, Knowledge, Skills, Abilities

• Bachelor’s degree in Marketing, Advertising, Communications, or a closely related field
• Two to three years of experience in digital marketing and brand content development
• Experience in email marketing and database management/segmentation
• Skilled in social media content creation and management
• Proficiency in Google Business Suite and Microsoft Office