Digital Marketing Intern
Randolph-Macon College is looking for an early career marketer to join our team for a full-time 10-month internship focused on creating digital content for social media and other web-based channels. Successful candidates will possess a strong design aesthetic, exceptional judgement, and demonstrated experience in and/or persistent curiosity for what’s new in social media and what drives the student experience at Randolph-Macon College. The position will work closely with and report to the Social Media and Web Content Specialist, as part of the College’s dynamic Marketing and Communications team.
Responsibilities include but are not limited to:
- Collaborate with colleagues on a strategy and calendar for social media content that reflects an authentic experience that helps advance the brand of Randolph-Macon College and grow our online community, which includes prospective students and families, alumni, current students, faculty, and staff, and the broader communities of Ashland, Richmond, Virginia, etc. as well as higher ed.
- Coordinate with marketing colleagues to produce digital assets that engage users and meet brand standards. This includes creating content like Reels, TikToks, Instagram stories and posts, and short articles for the web.
- Cover campus events on behalf of the Marketing team (may include some variable schedules that include evening and weekend hours, to be adjusted on a weekly basis).
- Brainstorm with and manage the work of student ambassadors who are also creating content for Randolph-Macon’s social media channels to ensure high-quality work that meets the College’s strategic objectives and brand standards.
- Actively monitor, manage, and foster activity on the College’s various social media channels and in digital media overall to provide excellent customer service, cultivate community, and ensure the institution’s reputation online.
Experience and Skill Sets:
- Bachelor’s degree required.
- Prior experience in content development, social media required; Experience with graphic design and video production is a plus.
- Excellent written communication, proofing and grammatical skills.
- Strong design aesthetic, with awareness of photography, videography, and simple design tools to ensure brand consistency and contemporary appeal; Experience with the Canva, Adobe Suite, or similar.
- Strong time management, prioritization, and planning skills, and excellent follow-through.
- Excellent judgement and upward communication.
- Excellent attitude and work ethic; Flexibility with changing priorities and assignments; ability to work on multiple projects simultaneously.
- Digital-savvy, and experience tracking and onboarding new tools to ensure the college is using the latest technologies; Experience using a CMS and social media publishing tool is a plus.
College
Founded in 1830, Randolph-Macon has approximately 1800 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus. For more information about the College see www.rmc.edu.
Randolph-Macon College does not discriminate on the basis of race, color, creed, religion, age, sex, sexual orientation, gender identity, national origin, marital status, disability, or veteran status in its education or employment programs or activities.
Application
To apply for the position, submit the following documents to https://bit.ly/4t5gZ4x in Microsoft Word or PDF format: a current CV, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
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