Director, Communications, Marketing and Outreach

Essential Job Duties

The Director, Communications, Marketing and Outreach serves as the strategic leader for communications, marketing and CE departments and reports directly to the Dean of the College of Veterinary Medicine. As a senior leader, this individual advises on college strategy and direction to deepen and broaden the campus' role in thought leadership across North Carolina and within the academic, research and clinical ecosystem on a national and global scale.

The Director, Communications, Marketing and Outreach plans and implements communications, marketing and branding strategy, with a particular focus on visibility, promoting data-driven national and international ranking, student and faculty recruitment, and strategic programmatic growth. This role leads all internal and external communications for the NC State College of Veterinary Medicine including website management, storytelling, messaging, marketing, media relations, advertising/promotion, crisis management, video production and social media. In partnership with our Philanthropy Team, this individual leads Development fundraising communications strategy and tactical implementation and collaborates on the alumni engagement strategy to expand messaging focus on the impact of CVM alumni in communities around the country and world.

The Director, Communications, Marketing and Outreach will be responsible for developing and leading a centralized communications and marketing team and collaborate with constituents across campus to represent the strategic interests of the CVM to identify and foster new opportunities for collaborations with various constituencies including corporations and foundations, non-profit organizations, alumni, donors, state government, schools, and other key communities. This individual collaborates with academic and campus leadership and other campus-wide colleagues to create innovative opportunities and collaborations with industry partners, in support of the teaching, research, and academic mission. They also foster and manage community and government relations to create effective collaborations and engagements. The Director develops and manages enhanced communication strategy, messaging, and tactics for admissions, alumni, development, faculty scholarship, and employee recruitment.

Provides senior leadership and strategic direction to the college's Continuing Education and Outreach Department that is charged with developing and implementing all CVM continuing education programs and public outreach efforts as well as oversees the college's main reception area. This department generates revenue through delivery of medical continuing education programs available to internal and external participants. The department manages community events including the annual open house that brings approximately 30,000 visitors to the college and leads the annual North Carolina Veterinary Conference in coordination with the NC Veterinary Medical Association which is the largest state continuing education event in the southeast United states in veterinary medicine. The department also oversees the visitor program and alumni engagement/relations.