Job Description

The Director, Marketing & Communications leads the ongoing design and implementation of a seamless digital member experience from first exposure through prospect-development to member experience. This position ensures and ease of use with emphasis on searchability and responsive design. The Director maintains state-of-the-art user experience that meets the expectations and needs of our members and facilitates financial support for BCCCC.

The Director, Marketing & Communications is a member of the senior leadership team and is accountable for the overall digital experience, marketing, and content communication strategies that drive the education and membership needs of the Center for Corporate Citizenship. The Director assumes responsibility for the streamlined transition of experiences from the points of exposure to points of purchase for prospects, members, and program attendees. This requires continual monitoring, maintenance, and optimization of consumer experiences and expectations within the digital sphere. The Director will assess the best technologies and use-cases for technology to facilitate member/prospect/participant engagement and maximize revenue-generating digital interfaces and events. The Director also leads public positioning, supervises the digital footprint and reputation of the Center, and is responsible for maintaining positive relationships with influential business executives, academics, and media. He/she accomplishes this through the creation/maintenance of a best-in-class website, a dynamic social media presence, strategic email marketing campaigns, and engaging print and digital content to support both the Center and the leadership team. The Director recommends and is a key decision maker in determining future direction for technology applications essential for engagement such as web, email marketing, registration systems, virtual event and e-learning platforms, and analytics.

The Director leads efforts to increase public support of the BC Center for Corporate Citizenship's mission, strategic initiatives and products. Role supports $5M+ in annual revenue across membership, executive education, and conference products and is expected to drive growth in all three business verticals. They will lead the marketing and communications team, lead the production of a quarterly magazine and other periodic communications, and will participate as a member of the Executive Director's Management Leadership Team.

The Director will be the principal resource for the focus, schedule, development coordination, marketing, editorial and documentation of the Center for Corporate Citizenship web site ccc.bc.edu and other external communications strategies. The Director is also responsible for the external positioning of the Center regarding traditional media relations, social media, publication production and other public representation opportunities. As a senior leader for the Center, the Director will be expected to serve as an external spokesperson and assume occasional external speaking and writing responsibilities at corporate events and conferences.

Position Details

Department: 057401 - Ctr-Corp Citizenship
Position: 00012586 - Director, Marketing and Communications
Grade: 3RD

Full-Time Equivalent Hiring Range: $102,150 to $127,700; salary commensurate with relevant experience.