Director of Annual Giving

The Director of Annual Giving oversees the planning, execution, and management of a comprehensive, multi-faceted annual giving program. This position plays a pivotal role in engaging diverse donor segments, including alumni, parents, friends, employees, students, and organizations. The Director is responsible for designing innovative fundraising campaigns, analyzing performance, and fostering a culture of philanthropy that supports the university’s priorities.

Strategic Leadership

• Develops and implements a centralized, multi-channel annual giving strategy, aligning campaigns with university goals.
• Creates compelling campaigns utilizing direct mail, email, digital platforms, crowdfunding, peer-to-peer fundraising, and phone-a-thon programs.

Project Management

• Manages all aspects of annual giving operations, including budget, vendor contracts, procurement, and production schedules.
• Tracks campaign performance and provide data-driven insights for continuous improvement.

Donor Engagement and Stewardship

• Designs innovative donor engagement initiatives to increase participation and retention.
• Works collaboratively with DOD Marketing and Communications to develop content and collateral for campaigns, including social media posts, emails, brochures, and multimedia assets.
• Organize donor recognition events to foster meaningful connections.