Director of Enrollment Management Research & Analytics

About the Opportunity

The Director of Enrollment Management Research & Analytics is a critical leadership role within Enrollment Management (EM) at West Virginia University (WVU). This position is responsible for providing the estimation, modeling, and analysis necessary to develop, assess, and inform decisions for the Strategic Enrollment Plan (SEP) across both Enrollment Management and Student Success.

The Director will analyze and forecast trends in enrollment, admissions, and financial aid to provide decision support that impacts the broader University. The Director will partner directly with the Executive Director and the Vice President for Enrollment Management to set goals and priorities that align with the institution's comprehensive strategic enrollment plan.

This position is primarily remote, with occasional travel to the Morgantown, WV campus (approximately 4–6 times per year).

What You'll Do

Predictive Modeling and Analysis

• Analyze and forecast trends in enrollment, admissions, and financial aid that are critical for university planning and decision support.
• Create multiple projections/predictive models and provide in-depth analysis of findings.
• Build models to predict student conversion, yield, and success rates across various segments and points in the recruitment funnel.
• Identify factors highly correlated with student success (retention, graduation rates), engagement, and satisfaction.

Reporting, Data, and EM Operations

• Provide data administration expertise and work with all EM departments to ensure necessary reports and reporting tools are available.
• Prepare executive summaries, reports, proposals, and written analysis.
• Evaluate, map, and implement improvements to EM operations and workflows.

Strategic Leadership, Planning & Collaboration

• Partner with the Executive Director and VP of Enrollment to set priorities and goals for the comprehensive strategic enrollment plan.
• Provide independent leadership on collaborative projects and interactions with key partners.
• Serve as a member of university-wide and campus/system-wide committees.

Management & Unit Operations

• Provide leadership and direct supervision of Data Analyst(s).
• Responsible for project management, prioritizing incoming requests, and analyzing the effectiveness of the office.

Qualifications

• Bachelor's Degree
• A minimum of eight (8) years of combined experience in predictive modeling, reporting, analysis, data analysis tools, leading independent projects, and supervisory/leadership experience.

Preferred Qualifications

• Master's degree
• Experience working within the higher education enrollment funnel and processes
• Demonstrated experience in developing and updating enrollment or customer acquisition prediction models using multiple data sources.