Director of Marketing and Communications

Job Details

Posting Number: PG194689EP

Internal Recruitment: No

Working Title: Director of Marketing and Communications

Anticipated Hiring Range: $85,000 - $87,756

Work Schedule: Monday - Friday, 8 am - 5 pm

Job Location: Raleigh, NC

Department: Institute for Emerging Issues (IEI)

About the Department

The Institute for Emerging Issues (IEI) is a nonpartisan connector, bringing North Carolinians together across sectors, regions, and perspectives to collaborate on finding solutions to the state’s emerging and most critical policy issues resulting in a more vibrant and prosperous North Carolina. As a unit of North Carolina State University, IEI advances the University’s research, service, and outreach contributions statewide. IEI’s annual Emerging Issues Forum attracts leaders in business, education, and public policy to discuss an issue with profound implications for North Carolina’s future economic competitiveness. For more about IEI, please visit emergingissues.org.

The IEI Marketing and Communications Team develops, implements and provides day-to-to-day management of IEI’s comprehensive communications, marketing and outreach program. Marketing and Communications is responsible for raising statewide awareness of the brand; increasing visibility through strategic communication and engagement with stakeholders, particularly through digital marketing; building and fostering understanding of IEI’s programs and initiatives; and executing complex campaigns across multiple communications channels that convey the value and impact of IEI and its programs.

Essential Job Duties

The Director of Communications and Marketing, a senior-level position reporting to the Director for the Institute for Emerging Issues, leads the development and implementation of an integrated, multi-faceted communications and marketing strategy designed to strengthen the organization’s brand, elevate its impact and advance IEI as an authoritative voice in addressing emerging issues critical to North Carolina’s economic vibrancy.

This role will shape how the Institute communicates its mission, values, and insights to multi-sector audiences, including NCSU and community partners, philanthropic leaders, key decision makers and the public. The Director of Communications and Marketing will manage the communications and marketing team and work collaboratively with individuals and various organizations, the University and IEI’s partners throughout North Carolina.

Other Responsibilities

Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.

Minimum Education and Experience

• Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Other Required Qualifications

• Five or more years of public affairs/relations experience in government, nonprofit, and/or higher education sectors.
• Ability to independently prioritize and manage multiple projects with competing deadlines.
• Demonstrated success in managing, supporting, and motivating staff.
• Ability to maintain an upbeat, positive attitude under tight deadlines and to prioritize and enforce deadlines diplomatically.
• Experience in public policy/advocacy communications.
• Excellent writing skills
• Experience in executive communications, including drafting messaging on behalf of leadership and refining high-level messaging
• Demonstrated ability in managing a budget.
• Creative and strategic application of digital and social media technologies.
• Experience and expertise in media relations, public relations, issues management and social media management.
• Commitment to the ideals of a major public research university and experience in following the institution’s branding standards.
• Demonstrated knowledge and expertise in strategic communications planning
• Demonstrated expertise in marketing and advertising.
• Proficiency with analytics software (such as Google Analytics); website management systems (such as WordPress); Adobe CC (Illustrator, InDesign, Photoshop, etc.), and email marketing/contact management software (such as Cvent, MailChimp, etc.).

Preferred Qualifications

• Bachelor’s degree (or higher) in journalism, public relations, marketing, or related field. (All degrees must be received from appropriately accredited institutions.)
• Experience in strategic marketing communications, public relations, and/or media relations.
• Knowledge of issues relating to North Carolina
• Experience working with external vendors, such as photographers and videographers

Required License(s) or Certification(s)

• A valid driver’s license or reliable transportation to the worksite, meetings and events across the state.