Job Title
Director of Marketing
Agency
Texas A&M University - Corpus Christi
Department
Institutional Advancement
Proposed Minimum Salary
Commensurate
Job Location
Corpus Christi, Texas
Job Type
Staff
Job Description
TAMU-CC is a dynamic university designated as both a
Hispanic-Serving Institution (HSI) and Minority-Serving Institution
(MSI) with approximately 11,000 students from 47 states and 54
foreign nations. We employ over 1,400 full-time and 2,000 part-time
Islanders (including students/GAs). The University attracts highly
talented faculty and staff and offers an array of undergraduate and
graduate degrees, including doctoral programs. As a member of the
Texas A&M University System, TAMU-CC benefits from a range of
resources, increased visibility and influence, and opportunities to
collaborate in mutually beneficial ways with peers across member
institutions and associated agencies.
TAMU-CC's beautiful campus is located on a 240-acre island on
Corpus Christi Bay and was ranked #1 College by the Sea by Best
College Reviews. Our natural setting is enhanced by its modern,
attractive, and state-of-the-art classroom buildings and support
facilities.
PURPOSE
The Director of Marketing provides strategic leadership for the
university's integrated marketing efforts, with primary
responsibility for institutional marketing strategy, enrollment
marketing and communications, advertising and paid media, Auxiliary
Services marketing, and trademarks and licensing.
Reporting to the Assistant Vice President of Marketing and
Communications, the Director develops and implements data-informed
strategies to advance institutional priorities, strengthen the
university's market position, support enrollment and revenue goals,
and maximize the effectiveness of the university's marketing
investments.
The Director leads a team of marketing professionals and works
collaboratively with Creative Services, Communications, Web
Services, Enrollment Management, Auxiliary Services, academic
units, and other campus partners to ensure marketing efforts are
strategically prioritized, audience-focused, measurable, and
aligned with the university's overall brand and institutional
goals.
DESCRIPTION
Functional Area 1: Strategic Marketing & Brand
Leadership
Percent Effort: 25%
- Develop and implement integrated marketing strategies that
advance institutional priorities, including student recruitment,
enrollment, reputation, community engagement, and
revenue-generating initiatives.
Translate institutional goals and priorities into
audience-focused marketing strategies, campaigns, and measurable
objectives.
Provide strategic marketing counsel and recommendations to
university leadership and campus partners.
Identify market opportunities, audience trends, competitive
positioning, and emerging marketing strategies that can strengthen
university performance and visibility.
Establish marketing priorities and recommend allocation of
resources based on institutional goals, audience needs, anticipated
impact, and available resources.
Partner with Creative Services, Communications, and Web
Services to translate marketing strategy into coordinated campaigns
across paid, owned, and earned channels.
Ensure university marketing strategies and campaigns
consistently support and strengthen the university's overall brand
positioning.
Promote an integrated, proactive approach to university
marketing that prioritizes strategic institutional needs and
measurable outcomes.
Functional Area 2: Enrollment Marketing &
Communications
Percent Effort: 25%
- Lead the development and implementation of integrated
enrollment marketing and communications strategies in partnership
with Enrollment Management.
- Develop audience-specific strategies supporting prospective
students throughout the recruitment, application, admission, and
enrollment journey.
- Provide strategic oversight for recruitment marketing
campaigns, enrollment communications, CRM strategy, digital
engagement, and related marketing initiatives.
- Partner with Enrollment Management to establish target
audiences, segmentation strategies, recruitment priorities,
communication plans, and performance goals.
- Use enrollment data, CRM engagement, digital behavior, market
research, and campaign performance to continuously refine
recruitment strategies.
- Identify opportunities to improve the effectiveness,
personalization, timing, and coordination of prospective student
communications.
- Coordinate with Creative Services, Communications, and Web
Services to ensure enrollment campaigns deliver consistent and
compelling experiences across channels.
- Establish measures of success and regularly evaluate the
effectiveness of enrollment marketing and communications
efforts.
Functional Area 3: Advertising, Media & Marketing
Performance
Percent Effort: 20%
- Provide strategic oversight of university advertising and paid
media across digital, traditional, social, sponsorship, and
emerging channels.
- Develop annual media strategies and investment priorities based
on institutional objectives, target audiences, market
opportunities, and available resources.
- Oversee media planning, placement, targeting, optimization, and
vendor relationships for university-level advertising.
- Establish goals, key performance indicators, and measurement
frameworks for advertising campaigns and other major university
marketing initiatives.
- Evaluate campaign performance, conversion, audience engagement,
market awareness, web traffic, and other relevant measures of
effectiveness.
- Use market research, audience insights, campaign analytics,
competitive analysis, and industry trends to optimize advertising
and marketing strategies.
- Develop regular performance reporting that communicates
results, insights, trends, and recommendations to university
leadership and campus partners.
- Monitor university advertising budgets, media buys, vendor
contracts, and related expenditures to maximize effectiveness and
return on investment.
- Identify emerging marketing technologies, platforms, audience
behaviors, and advertising opportunities that can improve
university marketing performance.
Functional Area 4: Auxiliary Services, Licensing &
Revenue-Generating Marketing
Percent Effort: 15%
- Provide strategic marketing leadership and oversight for
Auxiliary Services, including Housing, and other designated
revenue-generating university operations.
- Partner with Auxiliary Services leadership to establish
marketing priorities supporting occupancy, participation,
utilization, revenue, and other business objectives.
- Ensure Auxiliary Services marketing efforts align with the
broader university brand and institutional marketing
strategy.
- Provide strategic oversight of the university's trademark and
licensing program to protect and strengthen the university brand
while identifying opportunities for growth.
- Ensure university trademarks and licensed products are managed
in accordance with institutional and system policies and
established brand standards.
- Develop strategies to expand licensing opportunities,
strengthen vendor and retailer relationships, increase university
visibility, and support licensing revenue growth.
- Evaluate marketing and licensing performance and identify
opportunities to strengthen revenue-generating initiatives through
audience insights, partnerships, and strategic promotion.
Functional Area 5: Team Leadership, Partnerships & Resource
Management
Percent Effort: 15%
- Lead, supervise, mentor, and develop professional marketing
staff.
- Establish team priorities, workflows, performance expectations,
and professional development goals aligned with institutional and
departmental priorities.
- Foster a collaborative, strategic, and high-performing culture
focused on innovation, accountability, service, and measurable
results.
- Manage assigned marketing, advertising, licensing, and program
budgets and resources.
- Oversee vendor relationships, contracts, and external marketing
partnerships within assigned areas.
- Build effective partnerships across academic and administrative
units and serve as a strategic marketing resource to the university
community.
- Collaborate closely with Creative Services, Communications, and
Web Services leadership to establish priorities, coordinate
resources, and ensure effective execution of university marketing
initiatives.
- Serve on university committees, task forces, and working groups
as assigned.
- Represent the university at professional, community, and
industry events as appropriate.
- Perform other duties as assigned.
QUALIFICATIONS
- Bachelor's degree in marketing, communications, business,
advertising, or a closely related field.
- Ten (10) years of progressively responsible professional
experience in marketing, advertising, enrollment marketing,
communications, or a related field, including demonstrated
leadership or supervisory experience.
- Additional education may be considered as a substitute for the
minimum experience requirement:
- Master's degree in marketing, communications, business,
advertising, or a closely related field with eight (8) years of
progressively responsible professional experience in marketing,
advertising, enrollment marketing, communications, or a related
field, including demonstrated leadership or supervisory
experience
- Doctoral degree in marketing, communications, business,
advertising, or a closely related field with six (6) years of
progressively responsible professional experience in marketing,
advertising, enrollment marketing, communications, or a related
field, including demonstrated leadership or supervisory
experience
- Demonstrated experience developing and executing integrated
marketing strategies and large-scale campaigns.
- Experience developing enrollment, recruitment, audience, or
lifecycle marketing strategies.
- Experience managing paid media strategies, advertising budgets,
and vendor relationships.
- Demonstrated ability to use data, analytics, market research,
and performance measures to inform marketing strategy and resource
allocation.
- Strong leadership, collaboration, communication, and strategic
planning skills.
- Demonstrated ability to manage multiple priorities, budgets,
teams, and complex initiatives in a fast-paced organization.
- Strong understanding of digital marketing, audience
segmentation, campaign optimization, CRM-based communications, and
emerging marketing trends.
- Demonstrated ability to build collaborative relationships and
translate organizational priorities into effective marketing
strategies.
PREFERRED QUALIFICATIONS
- Master's degree in marketing, communications, business, higher
education administration, or a related field.
- Marketing experience within higher education or another large,
complex organization.
- Experience developing enrollment or student recruitment
marketing strategies.
- Experience with CRM-based communications and student lifecycle
marketing.
- Experience overseeing integrated advertising and media
strategies across multiple channels.
- Experience with trademark licensing or collegiate licensing
programs.
- Experience supporting marketing for revenue-generating
programs, services, or business operations.
SALARY: $85,000 - $95,000/annually, approximately
- $7,083.34 - $7,916.67/monthly
NOTE: Employment may be impacted by the Presidential
proclamation issued on September 19, 2025 and the moratorium issued
by Texas Governor Abbott on January 27, 2026.
BENEFITS (rules, policies, eligibility apply)
From our generous
benefits package and
professional development opportunities, to our retirement programs
and our commitment to service excellence, the Island University is
an engaging and rewarding place to work.
Insurance
- Medical
- $0 - $30 per month for Employee Only coverage after university
contribution ($920 value).
- Up to 83% of premium covered by the university:
- Employee and Spouse
- Employee and Children
- Employee and Family coverage
- Dental & Vision
- Life Insurance, Accidental D&D, Long Term Disability,
Flexible Spending Account and Day Care Spending Account
On-campus wellness
opportunities
Work Life
Solutions:
- Counseling, Work Life Assistance, Financial Resources, and
Legal Resources
Tuition
Benefits:
- Public Loan Forgiveness
- Book scholarships
- 100% tuition coverage for up to 18 credit hours per fiscal year
(other rules may apply).
Retirement
- Teacher Retirement System of Texas (TRS) or Optional Retirement
Plan (ORP)
- Voluntary Tax Deferred Account/Deferred Compensation Plan
Time Off:
- 8+ hours of vacation paid time off every month.
- 8 hours of sick leave time off every month.
- 8 hours of paid time off for Birthday leave.
- 12-15 paid holidays each year.
All positions are security-sensitive. Applicants are subject to a
criminal history investigation, and employment is contingent upon
the institution's verification of credentials and/or other
information required by the institution's procedures, including the
completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
To apply, visit https://tamus.wd1.myworkdayjobs.com/en-US/TAMUCC_External/job/Corpus-Christi-TX/Director-of-Marketing_R-096903-1
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