Director of Marketing & Fan Experience
Job Summary
This position, in conjunction with the Associate Athletic Director for Marketing Strategy & Fan Experience and Assistant Athletic Director for Marketing & Fan Experience, is responsible for the development, implementation, and execution of a comprehensive strategic marketing and fan experience plan for home athletic events at assigned sports. Targeting a variety of diverse audiences including alumni, faculty, staff, donors of University of Colorado Boulder, current students, and the Colorado Front Range Community at large, this position will specifically develop and implement a comprehensive marketing plan to increase revenue, ticket sales, and attendance for the CU Men's Basketball and Soccer programs. This role will have oversight of marketing efforts and in-game production for the men’s basketball and soccer programs.
This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Big 12 Conference and the NCAA.
Who We Are
As one of 33 U.S. public research institutions belonging to the prestigious Association of American Universities (AAU)—and the only member in the Rocky Mountain region—our goal at CU Boulder is to directly affect Colorado communities through collaborative research, innovation, and entrepreneurship.
What Your Key Responsibilities Will Be
Marketing Plans and Ticket Promotions
- Partner with the external team to strategize branding campaigns, advertising elements, social media marketing, email and data acquisition for Men’s Basketball and Soccer.
- Collaborate with the team for Marketing Strategy to develop and cultivate relationships across campus and implement initiatives to increase student attendance and engagement at athletic events while working closely with Student Life, Greek Life, Residence Life and the Alumni Association.
Game Day Operations
- Develop programming to improve gameday atmosphere elements, including videoboard content, pyrotechnics and special effects, on-field/court recognitions, halftime shows, sponsor activations, in-game promotions, fan contests, and other entertainment elements.
Supervision
- Lead daily operations of one full-time employee and student interns.
What You Should Know
This role is based onsite, Monday-Friday, during standard business hours of 8am - 5pm. Occasional weekend and holiday work may be required, depending on event needs.
What We Can Offer
$71,000-75,000
What We Require
- Bachelor’s Degree in Marketing, Sport Management or applicable field.
- Three years of experience creating and implementing marketing plans while handling game presentation duties that include creating game day scripts & directing in-game entertainment for the collegiate or professional sports marketing experience.
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