Serve as a strategic marketing partner to the Vice President for Communication and Marketing, contributing ideas, analysis, recommendations, and executional support for initiatives that strengthen the College’s visibility, reputation, and competitive position.

Lead the development and implementation of institutional marketing strategies designed to expand awareness of the College among key external audiences important to the College’s mission and future.

Develop and execute a broad top-of-funnel marketing campaign that increases the College’s exposure in key markets and communicates its distinctive value in a compelling, authentic, and mission-aligned manner.

Steward the College’s institutional brand identity in close collaboration with colleagues responsible for institutional voice, messaging, storytelling, editorial content, creative services, and communications strategy.

Provide marketing leadership for the comprehensive redesign of the College website, including marketing strategy, audience pathways, user experience, vendor coordination, implementation support, and post-launch optimization.

Oversee the College website as a primary institutional marketing platform, using audience insights, analytics, content strategy, accessibility standards, search best practices, and digital performance measures to improve visibility, engagement, and effectiveness.

Collaborate with colleagues in admissions, advancement, athletics, academic affairs, student affairs, and other areas to ensure institutional marketing efforts support broad College priorities while remaining coordinated with unit-specific communications and marketing needs.

Partner effectively with colleagues in institutional communication to ensure that marketing strategy, brand visibility, institutional voice, storytelling, media relations, internal communications, creative services, and editorial content work together in a coordinated and mutually reinforcing way.

Develop creative briefs, campaign plans, audience strategies, project scopes, and other planning tools that translate institutional priorities into actionable marketing work.

Manage relationships with external vendors, agencies, consultants, web partners, and other service providers, ensuring quality, timeliness, brand alignment, and fiscal responsibility.

Use research, data, analytics, and market insights to inform marketing strategy, evaluate campaign effectiveness, and recommend adjustments that improve reach, engagement, and performance.

Monitor market trends, audience behavior, competitive positioning, and emerging marketing practices, including appropriate uses of artificial intelligence and digital tools, to strengthen the College’s marketing effectiveness.

Support the development of processes, workflows, and project management practices that allow marketing work to be prioritized, coordinated, executed, and assessed effectively.

Contribute directly to marketing planning, campaign development, project management, vendor coordination, and campaign execution as a hands-on member of the team.

Represent the Office of Institutional Communication and Marketing on College-wide initiatives and committees as appropriate.

Perform other duties as assigned.

Required Knowledge, Skills and Abilities

• Significant, progressively responsible experience in marketing, brand strategy, digital marketing, campaign development, or a related field, with demonstrated ability to develop and execute strategies that expand awareness, visibility, engagement, and reputation.
• Strong understanding of institutional marketing, brand positioning, audience development, and top-of-funnel strategy in a complex organizational environment.
• Demonstrated ability to serve as both a strategic thinker and hands-on practitioner, contributing directly to marketing planning, campaign development, project management, vendor coordination, content development, and execution.
• Strong understanding of brand identity, brand architecture, creative strategy, campaign development, and the ways visual identity, messaging, audience experience, and institutional reputation work together.
• Experience developing marketing campaigns across multiple channels, including digital, web, paid, earned, owned, and shared platforms.
• Demonstrated understanding of website strategy as a central marketing function, including user experience, audience pathways, content strategy, search performance, accessibility, analytics, content governance, and ongoing optimization.
• Ability to use research, data, analytics, market insights, and performance metrics to inform strategy, evaluate effectiveness, and recommend adjustments that improve reach, engagement, and performance.
• Strong project management skills, including the ability to manage complex, cross-functional projects; coordinate timelines, deliverables, and partners; and maintain momentum from strategy through execution.
• Ability to develop and use creative briefs, campaign plans, audience strategies, project scopes, and other planning tools that support clear direction, efficient execution, and strong outcomes.
• Demonstrated ability to manage relationships with external vendors, agencies, consultants, designers, web partners, and other service providers with attention to quality, brand alignment, budget, deadlines, and accountability.
• Strong creative judgment and the ability to evaluate marketing concepts, visual direction, campaign ideas, web experiences, and audience-facing materials for strategic fit and effectiveness.
• Excellent written and verbal communication skills, including the ability to articulate marketing strategy, present recommendations, and collaborate effectively with colleagues who lead institutional voice, storytelling, media relations, internal communications, editorial content, and creative services.
• Strong interpersonal skills, including the ability to build trust, collaborate across functions, influence without direct authority, and work productively with senior leadership, faculty, staff, students, external partners, and community stakeholders.
• Ability to operate effectively in a mission-driven, service-oriented environment, with a strong appreciation for the distinctive nature of higher education and the importance of authenticity, nuance, and student experience.
• Familiarity with emerging marketing practices and technologies, including appropriate uses of artificial intelligence and digital tools to improve marketing effectiveness, workflow, and audience engagement.
• Demonstrated professionalism, integrity, sound judgment, and discretion.

Distinguishing Characteristics

The Director of Marketing is a newly created position within the Office of Institutional Communication and Marketing, established to strengthen the College’s institutional marketing capacity and expand its visibility among key external audiences. The role is distinguished by its focus on brand strategy, audience development, digital presence, and top-of-funnel marketing.

The position is designed to elevate and focus the College’s institutional marketing work within an established team structure, complementing the communications, storytelling, editorial, and creative expertise already present in the office.

The Director serves as a hands-on marketing leader and strategic contributor to the Vice President for Communication and Marketing. The position requires the ability to move fluidly between strategy and execution: developing marketing concepts, shaping campaign direction, guiding digital and web strategy, managing projects and partners, and helping translate institutional priorities into effective marketing approaches.

A defining feature of this role is the need to integrate successfully with an experienced communications team whose members lead institutional voice, storytelling, media relations, internal communications, editorial content, and creative services. The Director of Marketing will be expected to build strong, respectful, and productive partnerships with colleagues across the office and throughout the College, ensuring that brand visibility, marketing strategy, and institutional messaging work together in a coordinated and mission-aligned way.

The position is also distinguished by its responsibility for the College’s website as a primary institutional marketing platform. The Director will provide leadership for the marketing strategy, user experience, audience pathways, vendor coordination, and ongoing performance of the website, with particular attention to how the site advances visibility, reputation, engagement, and institutional priorities.

This role is well suited for a creative, collaborative, and highly organized marketing professional who brings strong judgment, initiative, and executional discipline. The successful candidate will understand how to generate awareness and interest in a competitive environment while recognizing that higher education requires authenticity, nuance, and a deep respect for mission, community, and student experience.

Education/Training

Bachelor’s degree required in marketing, communications, public relations, journalism, business, digital media, or a related field. A master’s degree or other advanced training in marketing, business, communications, digital strategy, or a related field is preferred.

Experience

A minimum of seven years of progressively responsible experience in marketing, brand strategy, digital marketing, campaign development, website strategy, or a related field is required; ten or more years is preferred. The successful candidate will have demonstrated experience developing and executing marketing strategies that expand visibility, strengthen brand awareness, deepen audience engagement, and improve marketing performance. Experience in agency, corporate, healthcare, nonprofit, higher education, or other complex, mission-driven environments is relevant, with higher education experience preferred but not required.

Licenses or Certifications

Certification: Professional certifications or advanced training in marketing, digital marketing, analytics, project management, web strategy, accessibility, artificial intelligence, or related fields are preferred but not required.

Is This a Temporary Position?
No

Employment Conditions

An offer of employment is contingent upon successful completion of the College’s background screening process.

Number of Vacancies
1

Posting Detail Information

EEO Statement

North Central College is an Equal Opportunity Employer committed to increasing the diversity of our workforce. NCC provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application or hiring process, please notify the Office of Human Resources. Determinations for reasonable accommodation will be made on a case-by-case basis.

Close Date

Open Until Filled
Yes

Additional Information

The pay offered to the selected candidate will be determined based on factors including (but not limited to) the candidate’s experience, qualifications, and training.

North Central College provides a comprehensive benefits package, which includes:

• All-inclusive medical, dental and vision group insurance
• Health and dependent care savings plans
• Employer-paid life, AD&D and disability group insurance
• 403(b) retirement plan with employer contributions
• Employee assistance plan resources
• Tuition waiver for full-time employees, spouse and dependent children
• Generous paid time off plans, including 3 weeks vacation to start
• 15 paid holidays per year, including 5 days during NCC Winter Break
• Free access to campus health center, fitness and athletic facilities, and library
• Employee discount program

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Are you authorized to work in the US?
   • YES
   • NO
2. * Will you now or in the future require sponsorship for work authorization?
   • YES
   • NO

Applicant Documents
Required Documents

1. Resume
2. Cover Letter/Letter of Interest

Optional Documents

Serve as a strategic marketing partner to the Vice President for Communication and Marketing, contributing ideas, analysis, recommendations, and executional support for initiatives that strengthen the College’s visibility, reputation, and competitive position.

Lead the development and implementation of institutional marketing strategies designed to expand awareness of the College among key external audiences important to the College’s mission and future.

Develop and execute a broad top-of-funnel marketing campaign that increases the College’s exposure in key markets and communicates its distinctive value in a compelling, authentic, and mission-aligned manner.

Steward the College’s institutional brand identity in close collaboration with colleagues responsible for institutional voice, messaging, storytelling, editorial content, creative services, and communications strategy.

Provide marketing leadership for the comprehensive redesign of the College website, including marketing strategy, audience pathways, user experience, vendor coordination, implementation support, and post-launch optimization.

Oversee the College website as a primary institutional marketing platform, using audience insights, analytics, content strategy, accessibility standards, search best practices, and digital performance measures to improve visibility, engagement, and effectiveness.

Collaborate with colleagues in admissions, advancement, athletics, academic affairs, student affairs, and other areas to ensure institutional marketing efforts support broad College priorities while remaining coordinated with unit-specific communications and marketing needs.

Partner effectively with colleagues in institutional communication to ensure that marketing strategy, brand visibility, institutional voice, storytelling, media relations, internal communications, creative services, and editorial content work together in a coordinated and mutually reinforcing way.

Develop creative briefs, campaign plans, audience strategies, project scopes, and other planning tools that translate institutional priorities into actionable marketing work.

Manage relationships with external vendors, agencies, consultants, web partners, and other service providers, ensuring quality, timeliness, brand alignment, and fiscal responsibility.

Use research, data, analytics, and market insights to inform marketing strategy, evaluate campaign effectiveness, and recommend adjustments that improve reach, engagement, and performance.

Monitor market trends, audience behavior, competitive positioning, and emerging marketing practices, including appropriate uses of artificial intelligence and digital tools, to strengthen the College’s marketing effectiveness.

Support the development of processes, workflows, and project management practices that allow marketing work to be prioritized, coordinated, executed, and assessed effectively.

Contribute directly to marketing planning, campaign development, project management, vendor coordination, and campaign execution as a hands-on member of the team.

Represent the Office of Institutional Communication and Marketing on College-wide initiatives and committees as appropriate.

Perform other duties as assigned.

Required Knowledge, Skills and Abilities

• Significant, progressively responsible experience in marketing, brand strategy, digital marketing, campaign development, or a related field, with demonstrated ability to develop and execute strategies that expand awareness, visibility, engagement, and reputation.
• Strong understanding of institutional marketing, brand positioning, audience development, and top-of-funnel strategy in a complex organizational environment.
• Demonstrated ability to serve as both a strategic thinker and hands-on practitioner, contributing directly to marketing planning, campaign development, project management, vendor coordination, content development, and execution.
• Strong understanding of brand identity, brand architecture, creative strategy, campaign development, and the ways visual identity, messaging, audience experience, and institutional reputation work together.
• Experience developing marketing campaigns across multiple channels, including digital, web, paid, earned, owned, and shared platforms.
• Demonstrated understanding of website strategy as a central marketing function, including user experience, audience pathways, content strategy, search performance, accessibility, analytics, content governance, and ongoing optimization.
• Ability to use research, data, analytics, market insights, and performance metrics to inform strategy, evaluate effectiveness, and recommend adjustments that improve reach, engagement, and performance.
• Strong project management skills, including the ability to manage complex, cross-functional projects; coordinate timelines, deliverables, and partners; and maintain momentum from strategy through execution.
• Ability to develop and use creative briefs, campaign plans, audience strategies, project scopes, and other planning tools that support clear direction, efficient execution, and strong outcomes.
• Demonstrated ability to manage relationships with external vendors, agencies, consultants, designers, web partners, and other service providers with attention to quality, brand alignment, budget, deadlines, and accountability.
• Strong creative judgment and the ability to evaluate marketing concepts, visual direction, campaign ideas, web experiences, and audience-facing materials for strategic fit and effectiveness.
• Excellent written and verbal communication skills, including the ability to articulate marketing strategy, present recommendations, and collaborate effectively with colleagues who lead institutional voice, storytelling, media relations, internal communications, editorial content, and creative services.
• Strong interpersonal skills, including the ability to build trust, collaborate across functions, influence without direct authority, and work productively with senior leadership, faculty, staff, students, external partners, and community stakeholders.
• Ability to operate effectively in a mission-driven, service-oriented environment, with a strong appreciation for the distinctive nature of higher education and the importance of authenticity, nuance, and student experience.
• Familiarity with emerging marketing practices and technologies, including appropriate uses of artificial intelligence and digital tools to improve marketing effectiveness, workflow, and audience engagement.
• Demonstrated professionalism, integrity, sound judgment, and discretion.

Distinguishing Characteristics

The Director of Marketing is a newly created position within the Office of Institutional Communication and Marketing, established to strengthen the College’s institutional marketing capacity and expand its visibility among key external audiences. The role is distinguished by its focus on brand strategy, audience development, digital presence, and top-of-funnel marketing.

The position is designed to elevate and focus the College’s institutional marketing work within an established team structure, complementing the communications, storytelling, editorial, and creative expertise already present in the office.

The Director serves as a hands-on marketing leader and strategic contributor to the Vice President for Communication and Marketing. The position requires the ability to move fluidly between strategy and execution: developing marketing concepts, shaping campaign direction, guiding digital and web strategy, managing projects and partners, and helping translate institutional priorities into effective marketing approaches.

A defining feature of this role is the need to integrate successfully with an experienced communications team whose members lead institutional voice, storytelling, media relations, internal communications, editorial content, and creative services. The Director of Marketing will be expected to build strong, respectful, and productive partnerships with colleagues across the office and throughout the College, ensuring that brand visibility, marketing strategy, and institutional messaging work together in a coordinated and mission-aligned way.

The position is also distinguished by its responsibility for the College’s website as a primary institutional marketing platform. The Director will provide leadership for the marketing strategy, user experience, audience pathways, vendor coordination, and ongoing performance of the website, with particular attention to how the site advances visibility, reputation, engagement, and institutional priorities.

This role is well suited for a creative, collaborative, and highly organized marketing professional who brings strong judgment, initiative, and executional discipline. The successful candidate will understand how to generate awareness and interest in a competitive environment while recognizing that higher education requires authenticity, nuance, and a deep respect for mission, community, and student experience.

Education/Training

Bachelor’s degree required in marketing, communications, public relations, journalism, business, digital media, or a related field. A master’s degree or other advanced training in marketing, business, communications, digital strategy, or a related field is preferred.

Experience

A minimum of seven years of progressively responsible experience in marketing, brand strategy, digital marketing, campaign development, website strategy, or a related field is required; ten or more years is preferred. The successful candidate will have demonstrated experience developing and executing marketing strategies that expand visibility, strengthen brand awareness, deepen audience engagement, and improve marketing performance. Experience in agency, corporate, healthcare, nonprofit, higher education, or other complex, mission-driven environments is relevant, with higher education experience preferred but not required.

Licenses or Certifications

Certification: Professional certifications or advanced training in marketing, digital marketing, analytics, project management, web strategy, accessibility, artificial intelligence, or related fields are preferred but not required.

Is This a Temporary Position?
No

Employment Conditions

An offer of employment is contingent upon successful completion of the College’s background screening process.

Number of Vacancies
1

Posting Detail Information

EEO Statement

North Central College is an Equal Opportunity Employer committed to increasing the diversity of our workforce. NCC provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application or hiring process, please notify the Office of Human Resources. Determinations for reasonable accommodation will be made on a case-by-case basis.

Close Date

Open Until Filled
Yes

Additional Information

The pay offered to the selected candidate will be determined based on factors including (but not limited to) the candidate’s experience, qualifications, and training.

North Central College provides a comprehensive benefits package, which includes:

• All-inclusive medical, dental and vision group insurance
• Health and dependent care savings plans
• Employer-paid life, AD&D and disability group insurance
• 403(b) retirement plan with employer contributions
• Employee assistance plan resources
• Tuition waiver for full-time employees, spouse and dependent children
• Generous paid time off plans, including 3 weeks vacation to start
• 15 paid holidays per year, including 5 days during NCC Winter Break
• Free access to campus health center, fitness and athletic facilities, and library
• Employee discount program

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Are you authorized to work in the US?
   • YES
   • NO
2. * Will you now or in the future require sponsorship for work authorization?
   • YES
   • NO

Applicant Documents
Required Documents

1. Resume
2. Cover Letter/Letter of Interest

Optional Documents