Develop and execute recruitment and enrollment strategies with
Assistant Dean of Enrollment and Scholarships for undergraduate and
graduate programs, recognizing the unique needs, decision-making
processes, and enrollment funnels of each student segment, to
achieve enrollment goals, and advance the Business School's
strategic priorities.
Facilitate annual strategic planning and collaboration with
discipline/program directors to identify program-specific
recruitment opportunities, enhance market positioning, and engage
diverse target student populations.
Conduct market research and annual competitive analyses,
evaluate enrollment and recruitment data, and present findings and
recommendations to leadership to support program
improvements/adjustments.
Collaborate with D2 (self-funded programs) recruitment staff
and other campus partners to align recruitment efforts, share best
practices, and coordinate targeted outreach, recruitment
initiatives, and enrollment events.
Cultivate creative ideas for new recruiting opportunities and
gaps.
Lead, manage and coach recruiting team through goal setting,
professional development, and regular feedback to ensure high
levels of performance, engagement, and service.
Foster a strong team culture within the recruiting team and
broader student success teams in the Business School.
Operations and Technology
- Utilize Slate, Salesforce, AI tools, and enrollment analytics
to establish recruitment goals, optimize enrollment funnel
performance, automate processes, improve prospect engagement, and
measure recruitment ROI.
- Collaborate with the marketing team regularly for the alignment
of digital enrollment strategies, recruitment materials and
collateral and website content for all programs.
- Develop and maintain CRM dashboards to evaluate recruitment
effectiveness, conversion rates, and yield performance, supporting
data-informed strategies that improve enrollment outcomes.
- Plan, execute, and continuously optimize recruitment events and
outreach initiatives by leveraging CRM data, enrollment funnel
metrics, and ROI analysis to maximize lead generation, conversion,
and enrollment outcomes.
- Create and manage a departmental budget and track expenditures
and allocations related to travel, events, and recruitment
expenses.
- Lead the planning and execution of graduate and undergraduate
recruitment events, including open houses, admitted student
programs, outreach events, and campus visit experiences to increase
awareness, engagement, and enrollment.
- Communicates with prospective students via call campaigns and
emails regarding program(s) of interest; responds to RFI's; builds
and maintains an active pipeline of leads.
- Actively participates in meetings with key stakeholders, being
prepared to discuss performance data, prospective applicant
concerns, and creative solutions to increase enrollment
numbers.
Relationships and Partnerships
- Seek out, develop and manage strategic partnerships with
existing external organizations/industry partners to develop new
recruitment opportunities, broaden prospective student pipelines,
and support enrollment goals in collaboration with Business School
leadership.
- Engage with Business School's advising teams, campus college
and university admissions, recruiting, advising and student affairs
offices/organizations and the Office of International Admissions to
build awareness of Business programs at CU Denver and within the CU
System based upon strategic plan and feeds into enrollment
numbers.
- Represent the Business School locally, nationally at recruiting
fairs and other events that will allow maximum exposure to
prospective students.
- Develop relationships with current students and alumni to help
with recruitment activities for the Business School.
- Lead targeted on-campus outreach and recruitment efforts
through partnerships with veteran services, student
organizations/affinity groups, and other campus stakeholders from
various schools and colleges to build a strong and diverse pipeline
of prospective students.
- Actively participate in the CU Denver Recruitment and Outreach
Network Committee and Graduate Student Recruitment Committee to
share best practices, support university-wide enrollment
initiatives, and strengthen recruitment strategies.
Other Duties
- Assist with yearly events as needed (e.g. Orientation,
Graduation, etc).
- Participate in other program activities and initiatives as
requested.
- Other duties as assigned.
Qualifications you already possess (Minimum
Qualifications)
Applicants must meet minimum qualifications at the time of
hire.
- Bachelor's degree in business, communications, marketing,
public relations, social sciences, liberal arts or other related
field
- Six (6) years of diverse and progressively responsible
experience in student recruitment, admissions, and/or enrollment
management
- Experience supervising/managing professional staff and team
members
Preferred Qualification to possess (Preferred
Qualifications)
- Master's degree in business, higher education, communications,
marketing, public relations, social sciences, liberal arts or other
related field
- Seven (7) years of professional experience in student
recruitment, admissions and/or enrollment management
- Experience in graduate student recruitment
- Experience with technology: Salesforce, Slate, and A
- Experience with data analysis in student enrollment yield and
outcomes
- Experience building and maintaining relationships with external
organizations, industry partners, and community stakeholders
Knowledge, Skills, and Abilities
- Experience with Student Information Systems.
- Experience with Customer Relationship Management (CRM).
- Ability to communicate effectively, both in writing and
orally.
- Ability to establish and maintain effective working
relationships with employees at all levels throughout the
institution.
- Demonstrate a commitment to providing outstanding customer
service skills.
- Demonstrate an exceptional understanding of diversity, equity,
and inclusion with a commitment to developing equitable
practices.
- Ability to perform duties independently, without guidance and
direction from other professionals.
- Ability to manage ambiguous situations and/or information and
translate them into results.
- Demonstrate ability to lead and supervise teams, manage
multiple priorities, and develop strategic initiatives that support
organizational goals and service excellence.
- Demonstrate responsibility and accountability for the analysis
of fiscal and human resources required to achieve department
objectives including hiring, compensation, termination, and
performance management.
- Demonstrated ability to utilize CRM systems, reporting tools,
and data analytics to develop insights, guide strategy, and support
data-informed decision-making.
- Ability to analyze data, provide comprehensive reporting
demonstrating measured outcomes.
- Ability to build and maintain strategic partnerships with
external organizations, industry partners, and community
stakeholders.
Conditions of Employment
- Must be willing and able to travel.
- Must be willing and able to work occasional evenings and
weekends.
- Must be willing and able to reliably transport self and any
work materials to and from off-site work locations as needed for
business purposes.
Mental, Physical, and/or Environmental Requirements
- This position may be performed in a hybrid or remote
environment, requiring the ability to work effectively in a remote
setting. This includes maintaining a dedicated workspace free of
excessive noise or distractions, reliable internet connectivity,
and the ability to participate in virtual meetings for extended
periods. Employees must be able to independently manage time,
remain stationary for prolonged computer-based work, and transport
necessary equipment (such as a laptop and peripherals) between
their remote work location and the office as needed.
CU is an Equal Opportunity Employer and complies with all
applicable federal, state, and local laws governing
nondiscrimination in employment. We are committed to creating a
workplace where all individuals are treated with respect and
dignity, and we encourage individuals from all backgrounds to
apply, including protected veterans and individuals with
disabilities.
The University will provide reasonable accommodations to applicants
with disabilities throughout the employment application process. To
request an accommodation pursuant to the Americans with
Disabilities Act, please contact the Human Resources ADA
Coordinator at workplaceengagement@ucdenver.edu .
Employment Sponsorship
Please be advised that this position is not eligible now or in the
future for visa sponsorship.
Compensation and Benefits
The salary range ( or hiring range ) for this position has been
established at $ $98,049 - $110,000 .
The salary of the finalist(s) selected for this role will be set
based on a variety of factors, including but not limited to,
internal equity, experience, education, specialty and training. The
above salary range ( or hiring range ) represents the University's
good faith and reasonable estimate of the range of possible
compensation at the time of posting.
This position is/is not eligible for overtime compensation.
Your total compensation goes beyond the number on your paycheck.
The University of Colorado Denver provides generous leave, health
plans and retirement contributions that add to your bottom
line.
Benefits:
https://www.cu.edu/employee-services/benefits
Total Compensation Calculator:
http://www.cu.edu/node/153125
Application Deadline
Applications will be accepted until the position is filled.
Preference will be given to complete applications received by Sep
23, 2026, 11:59:00 PM. Those who do not apply by this date may or
may not be considered.
Required Application Materials:
To apply, please visit:
http://www.cu.edu/cu-careers and
attach:
- A cover letter which specifically addresses the job
requirements and outlines qualifications
- A current CV/resume.
- List of three references (we will notify you prior to
contacting both on and off-list references).
Questions should be directed to Kalia Lee,
Kalia.Lee@ucdenver.edu .
Background Check Policy
The University of Colorado Denver strives to maintain a safe and
productive educational, clinical, research and employment
environment. All prospective employees and current employees must,
therefore, consent to and pass background checks prior to any final
appointment/employment.