Description:
Make sure to complete and submit application by August 15, 2026 for priority reviewing by HR and search committee.
Please make sure to attach your resume and cover letter.
The Executive Director of Marketing and Communication provides
visionary leadership, strategic direction, and operational
oversight for all marketing, communications, and brand initiatives
within the Division of Student Affairs. Reporting to the Associate
Vice President for Student Affairs, this position is responsible
for developing and executing a comprehensive, data-informed,
division-level marketing and communication strategy that supports
student engagement, retention, and success while advancing the
University of Houston's institutional priorities, brand, and
reputation. The Executive Director serves as the chief marketing
and communications strategist for Student Affairs, ensuring
cohesive messaging across departments and programs, strengthening
internal and external communications, and fostering collaborative
partnerships across the university. '
1. Provides executive-level leadership for the planning, design,
production, and implementation of integrated marketing and
communication strategies across the Division of Student
Affairs.
2. Establishes a long-term creative vision and brand narrative for
Student Affairs that enhances division visibility, supports student
success and retention, and reflects the vibrancy of the UH
community.
3. Oversees the creation and execution of comprehensive marketing
plans for Student Affairs units, incorporating best practices in
higher education marketing, digital engagement, and customer
relationship management.
4. Ensures cohesive and effective internal and external
communications delivered through multiple channels, including
digital platforms, websites, print publications, social media,
video, and emerging technologies.
5. Leads the ongoing assessment and evaluation of marketing and
communication initiatives using qualitative and quantitative
metrics to measure effectiveness, return on investment, and student
engagement outcomes.
6. Monitors and ensures that all publications, websites, campaigns,
and promotional materials are current, accessible, inclusive,
on-brand, and aligned with university and division
initiatives.
7. Uses data analytics and market research to inform strategy,
optimize messaging, and identify opportunities for innovation and
improvement.
8. Serves as the primary liaison between Student Affairs and
university partners such as University Marketing and
Communications, Academic Affairs, Information Technology,
Institutional Research, and Advancement.
9. Represents Student Affairs in the development of
institution-wide outreach materials, campaigns, and communication
strategies, advocating for student-centered messaging and
priorities.
10. Participates in and contributes to university-wide committees,
task forces, and initiatives related to marketing, branding,
student success, and strategic communications.
11. Oversees the division?s marketing and communications operating
budget, ensuring fiscal responsibility, effective resource
allocation, and compliance with university policies, state and
federal regulations, and branding standards.
12. Establishes processes, workflows, and standards that ensure
efficiency, consistency, and high-quality deliverables across all
marketing and communication efforts.
13. Leads the recruitment, training, supervision, professional
development, and performance evaluation of marketing and
communications staff.
14. Builds and sustains a high-performing, collaborative team
culture that values creativity, accountability, and continuous
learning.
15. Provides mentorship and leadership development to staff,
preparing future leaders in higher education marketing and
communications.
16. Performs other duties as assigned in support of the Division of
Student Affairs and the University of Houston's mission and
goals.
MQ: Education: Requires a thorough understanding of both
theoretical and practical aspects of an analytical, technical or
professional discipline; or the basic knowledge of more than one
professional discipline. Knowledge of the discipline is normally
obtained through a formal, directly 4-year degree from a college or
university or an equivalent in-depth specialized training program
that is directly related to the type of work being performed.
Bachelor's degree in marketing, communications, public relations,
journalism, higher education administration, or a related field.
Demonstrated success leading complex, integrated marketing and
communication strategies in a large organization. Preferred:
Master's degree in a related field. Experience: Requires a minimum
of seven (7) years of directly job-related experience, as well as
significant progressive experience in marketing and communications,
including leadership at a department or division level. Preferred:
Experience in higher education, and/or student affairs. Expertise
in digital marketing, brand management, analytics, and change
leadership within complex institutional environments
All positions at the University of Houston-System are security sensitive and will require a criminal history check.
The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.
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