Details
Posted: 09-Aug-26
Location: Hempstead, New York
Categories: Advertising/Marketing/Public Relations/Communications; Staff/Administrative
Internal Number: 7631
About Hofstra
Hofstra University is nationally ranked and recognized as Long Island's largest private university located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working towards this mission, employees can take advantage of many enriching experiences on campus. Whether it's a lunchtime lecture, a Division I NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We welcome applications from individuals of all backgrounds and experiences and are committed to building a diverse and inclusive community.
Position Title
Executive Director of Marketing and Communications for Alumni and Development
School/Division
Office of Vice Pres. of Development (division)
Full Time/Part Time
Full-Time
Description
The Executive Director of Marketing and Communications for Alumni and Development will report to the Senior Vice President for Development and Alumni Affairs. The Executive Director serves as a strategic marketing and communications leader responsible for bridging the Development and Alumni Affairs division with the central Marketing and Communications team. This role designs, drives, and oversees comprehensive, multi-channel communication strategies to enhance the visibility and reputation of Hofstra University among alumni, donors, and key prospects. Serving as the strategic lead for annual giving, the Executive Director oversees the planning, execution, and analysis of comprehensive annual fund operations, multi-channel solicitation pipelines, and high-impact content creation to drive donor acquisition, retain loyal contributors, and maximize unrestricted annual revenue.
Responsibilities include, but are not limited to:
- Strategic Annual Fund Management & Multi-Channel Appeals: Oversees the strategic planning, goal setting, segmenting, and execution of all Annual Fund operations, including multi-channel direct mail, email appeals, digital fundraising, and giving days to drive overall donor participation and dollar growth.
- Content Creation & Messaging Strategy: Conceptualizes, writes, edits, and oversees the hands-on creation of high-impact print publications, digital campaign assets, email newsletters, stewardship reports, scripts, and web/social content tailored to varied audiences.
- Brand Consistency & Editorial Oversight: Oversees all alumni and development marketing, communications, and solicitation materials to ensure message alignment, visual representation, and brand consistency across all touchpoints.
- Cross-Divisional & Executive Collaboration: Collaborates closely with senior leadership, deans, development officers, and alumni relations staff to identify engagement opportunities and generate compelling content that supports unit-level and university-wide fundraising goals.
- Data Analytics, AI & Campaign Optimization: Leverages data analytics, AI tools, and key performance metrics to evaluate campaign effectiveness, optimize marketing strategies, and personalize messaging for diverse donor segments.
- Higher Education & Advancement Innovation: Stays current on evolving trends and best practices in development, annual giving, and marketing communications, integrating innovative techniques to elevate institutional engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 8–10+ years of progressively responsible leadership experience in marketing, communications, annual giving, or higher education development.
- Proven track record of developing and executing successful annual fund or direct response fundraising campaigns.
- Demonstrated mastery in multi-platform content creation, strategic storytelling, and executive-level written and verbal communication.
- Strong strategic planning, budget management, and project leadership skills, with a proven ability to manage complex initiatives across matrixed teams.
- Proficiency with modern digital marketing tools, content management systems, CRM platforms, and emerging AI technologies.
- Deep understanding of fundraising principles, donor cultivation, annual giving metrics, and stewardship best practices.
EEO Statement
Hofstra University is an equal opportunity employer and is committed to extending equal opportunity in employment to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, physical or mental disability, marital or veteran status or any other characteristic protected by law.
About Hofstra University
Hofstra University is a nationally ranked and recognized private university in Hempstead, N.Y. that is the only school to ever host three consecutive presidential debates (2008, 2012 and 2016). At Hofstra, students get the best of both worlds. Our campus is a leafy oasis just a quick train ride away from New York City and all its cultural, recreational and professional opportunities. We offer small classes and personal attention, with the resources, technology and facilities of a large university. Students can choose from more than 160 undergraduate program options and 165 graduate program options in the liberal arts and sciences, education, health professions and human services, the Peter S. Kalikow School of Government, Public Policy and International Affairs, the Fred DeMatteis School of Engineering and Applied Science, the Frank G. Zarb School of Business, the Lawrence Herbert School of Communication, the Maurice A. Deane School of Law, the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies, and the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. Hofstra University is a dynamic community of more than 11,000 students from around the world who are dedicated to civic engagement, academic excellence and becoming leaders in their communities and their careers.
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