Growth Marketing Manager - Office of Academic Innovation - Penn Engineering

Job Description Summary

The Office of Academic Innovation at Penn Engineering is seeking a Growth Marketing Manager to support the successful launch, positioning, and ongoing marketing execution of graduate, professional, and lifelong learning offerings across Penn Engineering’s online and on-campus portfolio.

This role serves as a cross-functional bridge between strategy and execution, translating program priorities and enrollment goals into coordinated marketing activities across channels and stakeholders. The position supports program launches, enrollment communications, webinar and event coordination, website updates, campaign execution, and performance reporting, while helping ensure consistency in audience positioning and messaging across a growing portfolio of offerings.

The Growth Marketing Manager will work closely with marketing, admissions, academic leadership, and external vendors to support scalable enrollment marketing operations and high-quality prospective student experiences.

Program Launch Coordination & Go-to-Market Support

• Support the coordination and execution of launches for new degree programs, certificates, lifelong learning offerings, and related academic initiatives.
• Help manage timelines, dependencies, and deliverables associated with enrollment marketing and launch readiness.
• Coordinate cross-functional communication between marketing, admissions, academic stakeholders, and vendors to support smooth launch execution.
• Assist in developing and organizing launch plans, campaign calendars, and enrollment communications tied to new offerings.

Messaging & Campaign Execution

• Execute enrollment marketing campaigns across email, web, webinar/event promotion, and related channels in support of recruitment and enrollment goals.
• Support development and execution of audience-specific messaging and communications throughout the prospective student journey.
• Coordinate campaign setup, QA, scheduling, and delivery across marketing platforms and systems.
• Support admissions-related marketing initiatives, including ad hoc communications and recruitment campaigns.

Website, Content & Messaging Coordination

• Coordinate website updates, campaign landing pages, and related enrollment-focused content updates.
• Support messaging development and positioning efforts across programs and offerings.
• Partner with internal stakeholders to ensure consistency, clarity, and alignment across marketing materials and communications.
• Help maintain organized documentation and processes related to program messaging and campaign execution.

Event, Webinar & Stakeholder Support

• Support planning and execution of webinars, information sessions, and enrollment-related events.
• Coordinate promotional communications and marketing support tied to admissions and recruitment activities.
• Serve as a cross-functional support partner for admissions, program teams, and leadership stakeholders as needed.

Performance Reporting & Optimization

• Assist with reporting and analysis related to campaign performance, website traffic, email engagement, and related enrollment marketing metrics.
• Support ongoing optimization efforts informed by performance insights and enrollment trends.
• Help maintain reporting documentation and dashboards across marketing activities.

Marketing Operations & Platform Coordination

• Support operational coordination across marketing systems and platforms, including HubSpot, Slate, and related tools.
• Assist with workflow management, campaign coordination, and process organization across concurrent initiatives.
• Support SEO/GEO-related coordination and implementation efforts tied to enrollment marketing priorities.

Operational Excellence & Other Duties

• Manage timelines, workflows, and deliverables across multiple concurrent initiatives.
• Maintain organized documentation and processes to support efficient execution and collaboration.
• Perform other related duties as assigned in support of departmental goals.

Qualifications

• Bachelor’s degree and a minimum of two years of related experience or an equivalent combination of education and experience.
• Experience supporting marketing campaigns, enrollment marketing, product/program launches, or project coordination preferred
• Experience working cross-functionally across marketing, admissions, academic, or operational teams preferred
• Familiarity with CRM and marketing automation systems preferred (HubSpot and/or Slate preferred)
• Familiarity with website content management and campaign coordination preferred
• Familiarity with reporting and analytics platforms such as GA4 preferred
• Demonstrated ability to manage multiple priorities in a fast-paced environment
• Strong organizational, communication, and project management skills
• Demonstrated ability to work independently and collaboratively across stakeholder groups