Manager Enrollment Marketer, Honors & International Education
PURPOSE AND SCOPE:
The Manager, Enrollment Marketer Honors and International Education (HIE) is a member of the Honors and International Education (HIE) leadership team and works with the AVC, Director of International Programs and other internal and external stakeholders to provide management, planning, developing and evaluating HIE communications and outreach. This position is responsible for HIE's recruiting operations, expanding on existing strategies and on consumer engagement. This position will engage in marketing and data analysis for regular reporting and further strategizing. Assigned area and responsibilities will be extensive and/or highly specialized. May be responsible for the success of assigned area, ensuring smooth and efficient operations as well as compliance with policies, procedures and a variety of local, state and federal regulations. Coordinates logistics, services and support surrounding assigned, making and communicating process decisions based on best practices.
ESSENTIAL JOB FUNCTIONS:
- Oversees daily and long-term communications, outreach, and reporting operations of the Honors and International Education Office
- Performs research relevant to assigned areas of responsibility, develops, monitors and maintains a variety of spreadsheets, databases, reports, and presents findings to internal/external constituents
- Using relevant market analysis, develops HIE recruitment, marketing and outreach plans, including enrollment analysis and reporting
- Assists with managing communication workflow related to recruitment and yield activities, alumni relations and community outreach
- Supports training by developing and organizing department training materials and activities, assists in creation of staff schedules
- Engage with university and community partners to develop programs and partnerships that support enrollment
- Creates methods of evaluation, analyzes results and makes revision recommendations for continuous program improvement, may takes part in or lead the development of new programs
- Manages the recruitment CRM, including filter and query development, event and registration page creation, and database management; collaborates with outside consultants to develop customized content, as well as ensure overall system performance and integration
- Supports compliance reporting for HIE-related databases and for internal audits
- Actively maintains up-to-date knowledge of area and acts as a Subject Matter Expert, point of contact, and area liaison for internal and external constituents
- Ensure overall program quality and performance, meet enrollment goals and achieve strategic priorities
- Responsible for other reasonable, related duties as assigned
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