Market Manager, Center for Private Business - Charlotte Region

Job Description Summary

Overview
The Wake Forest University Center for Private Business is seeking qualified candidates for the role of Market Manager, Charlotte Region. The Charlotte Market Leader will oversee and have sole responsibility for member prospecting, recruitment, onboarding, and retention, as well as continued relationship management for the Center's Charlotte region.

This is a remote, part-time (10 hours/week) position in the Charlotte area.

Job Description

*This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

About the Role

Essential Functions:

Prospective Member Management

• Manage all tasks related to prospecting and recruitment of new members.
• Maintain a prospective member pipeline.
• Seek out and pursue prospective members for membership.
• Manage all communications to prospective members.
• Clearly and accurately describe the Center’s functions, value proposition, and upcoming programs to prospective members.

New Member Experience Management

• Manage all aspects of new memberships, including onboarding.
• Confirm that new members have joined, paid, and successfully onboarded to the Center’s membership.
• Provide new members with a thorough orientation of Center resources.

Existing Member Experience Management

• Manage all functions related to members’ experience.
• Host annual membership calls to gain relevant information about the membership experience.
• Facilitate ongoing needs assessment of members and relay feedback to the team.
• Provide ongoing assistance to all members to maintain excellent satisfaction and retention.
• Provide continued stewardship of regional members throughout the year.
• Attend Center programs.

Data Management

• Use the Center’s data management platform to manage prospects and members.
• Maintain and update member’s data and information in the Center system.

Center Development and Strategy

• Create and implement new strategies that enable Center growth.
• Manage membership activities to align with Center’s budget.
• Provide regional expertise and perspective to the Center team.
• Serve on the Programming Review Committee as a regional representative.
• Attend weekly team meetings as a part of the Center staff team.

Other Functions:

• Statewide travel required.

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s degree and 2-4 years of relevant experience, or an equivalent combination of education and experience in a business setting is required.
• Proficient knowledge in marketing and communications.
• Ability to strongly influence or persuade others.
• Possesses the savviness to interact effectively and skillfully with business leaders.
• Demonstrates a high degree of member focus and attention to service.
• Ability to plan, organize, and direct multiple programs and activities.
• Strong attention to detail and organization.
• Outstanding interpersonal and community relations skills.
• The ability to communicate and work effectively within a diverse community.
• Ability to demonstrate effective communication skills both verbally and in writing.
• Ability to organize workflow and coordinate activities.
• Knowledge and understanding of the business community practices and customs.