SUMMARY
JOB DESCRIPTION
This is a professional position responsible for coordinating the
marketing and communications efforts of the Micky Elliott College
of Fine Arts (MECFA) utilizing emerging and traditional media.
Responsible for assisting in the development and presentation of
special events/programs and acting as the public information
officer for the college. Works under general supervision, with
considerable latitude for the use of initiative and independent
judgment. Reports to the dean.
QUALIFICATIONS
Bachelor’s degree in marketing, journalism, communications, or a
related field is required. Related experience may be substituted
for required education on a basis set forth by the Department of
Human Resources.
Five years of related experience is required. Experience in
marketing, advertising, and/or arts information is required.
Experience in a higher education setting is preferred.
ESSENTIAL JOB FUNCTIONS
- Produces written content for print and digital promotional
materials.
- Develops and implements content strategies to support
marketing/communication campaigns and initiatives.
Maintains the master college events calendar and shares event
information with various community calendars.
Monitors, maintains, and engages in a strong web and social
media presence, to include responding to comments, questions, and
messages.
Acts as the college public information officer.
Serves as liaison with the School of Art, the School of Music,
the School of Theatre and Dance, and various media outlets.
Prepares news releases concerning college events.
Prepares and distributes performance season brochure.
Hires, trains, and supervises assigned student workers.
Monitors, analyzes, and reports on strategy performance, making
data-driven adjustments to optimize results.
Serves as liaison with University Marketing
Communications.
Assists in the development and presentation of special
events/programs.
Implements and monitors related college and university policies
and procedures, ensuring the integrity and enhancing the public
image of the college.
Coordinates publicity efforts at appropriate local, state,
and/or national levels on the activities of the college.
Establishes and maintains close professional relationships with
appropriate contact persons on- and off-campus.
Solicits and secures sponsors for University Series events and
advertisers for University Series programs.
Stays informed of developments and emerging trends related to
area of responsibility.
NON-ESSENTIAL JOB FUNCTIONS
- May assist in analyzing and creating the budget for
publications and advertising.
- May attend special events and conferences/workshops.
- Performs other related duties as assigned.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
The individual must possess the following knowledge, skills, and
abilities or be able to explain and demonstrate that the individual
can perform the essential functions of the job, with or without
reasonable accommodation.
- Knowledge of, or the ability to learn, university policies and
procedures.
- Knowledge of marketing principles including promotion,
advertising, and public relations.
- Knowledge of and experience in digital marketing, email
marketing, social media management, search engine optimization
(SEO), campaign management, and marketing analytics.
- Organizational skills in managing projects simultaneously while
maintain a satisfactory work product.
- Skill in using computer applications including spreadsheet,
database, graphic design, publication, and word processing
software.
- Skill in completing assignments on time and with attention to
detail.
- Skill in interviewing others and producing written content for
a variety of media.
- Ability to communicate effectively in both oral and written
form at the level of a professional writer.
- Ability to maintain effective interpersonal relationships.
- Ability to establish and maintain a good rapport with
university faculty and staff, students, and the general
public.
- Ability to effectively market the programs and services of the
college.
- Ability to maintain currency of knowledge and skills, including
adapting to changes related to area of responsibility.
- Ability to work evenings, nights, and weekends as
necessary.
SPECIAL INSTRUCTIONS TO APPLICANT
Selected candidates will be asked to present marketing campaign
samples during the interview process.
SPECIAL CONDITIONS OF EMPLOYMENT
Safety Statement
Stephen F. Austin State University recognizes the potential for
accidents in performing job-related tasks. SFA promotes a safe
working environment. Employees will be responsible for completing
assigned tasks safely and efficiently. Employee evaluations will
include safe job performance.
This is a security-sensitive position subject to criminal record
check.
This is an IT-sensitive position subject to the Computer and
Network Security policy.
