Marketing Content Manager
Job Description
Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position.
The Marketing Content Manager shapes how students, employees, and community members understand and experience Aims Community College. This role serves as a primary storyteller for the college, translating institutional priorities into compelling narratives that support enrollment, retention, and brand reputation. The individual in this position ensures that written communications across digital and print channels reflect the college's values and strategic goals while meeting accessibility, legal, and policy requirements.
Operating within a rapidly evolving digital landscape, the Marketing Content Manager leads the development of content that performs across traditional search, social platforms, and emerging AI-driven "answer engines." This role requires a deep understanding of how prospective students and community members gather information, integrating advanced SEO techniques, structured content strategy, and generative AI efficiencies to create high-value content that is discoverable, accurate, and aligned with institutional objectives.
The position collaborates across academic and administrative departments, serving as a central resource for effective, student-centered communication. By maintaining governance standards, monitoring compliance requirements, and contributing to high-visibility campaigns, the Marketing Content Manager ensures that Aims' messaging remains consistent, accessible, and trusted across all platforms.
This position is eligible for 100% remote work.
Find Your Best Opportunity
Tell them AcademicJobs.com sent you!
