"Marketing Operations Manager - Marketing and Communications"

Job Description

The Marketing Operations Manager is a key member of a comprehensive marketing department that will provide overarching leadership and project management across all key functions. This role will own the operational throughput of the department's support of campus requests and partner across campus on relational recruitment activities, such as event support and prospective student outreach. This role will also work closely with department leadership on agile budget management responsibilities.

Responsibilities

• Own the complete backlog and project management operations for all campus requests.
• Responsible for representing our key stakeholders' requirements and documentation of requests to enable swift execution and reduce iterations.
• Develop consistent ways to transparently provide project updates to key stakeholders.
• Lead weekly production meetings with the department and support the development of a monthly dashboard that will enable leadership and stakeholder visibility.
• Responsible for proactively managing invoices and payment processes to enable continued execution for the team and all software / partners.
• Partner with admissions and department leadership on the strategy and execution of relational recruitment activities that integrate automated tactics and high-impact personal touch points.
• Actively participate in the planning and execution of recruitment events.

Measuring Success

• Increase the operational health of the department through proactive and data driven practices.
• Increase the quantity of campus visits and applications.
• Increase the conversion rate of prospective students that attend recruitment events.

Skills / Qualities

• Entrepreneurial drive towards achieving goals and solving problems.
• A strategic thinker with the ability to break down complex initiatives into tactical work.
• Highly organized and data focused with the ability to leverage project management software to drive throughput.
• Capable of developing a vision for the future and incrementally working towards it.
• Maintain an ongoing emphasis on building relationships with a diverse group of faculty, staff, students, and vendors.
• Demonstrated ability to influence a team, leadership, and additional stakeholders.
• Understands how to prioritize many competing requests and needs within a large portfolio of work.
• A proactive communicator that develops rhythms and systems to keep the team and all stakeholders in sync.
• The ability to work well within a culture of continuous improvement and strive for excellence.

Required Qualifications

• Bachelor's degree in marketing, communications, or a related area of study.
• One (1) to three (3) years of experience within a marketing department, agency, or related team.
• Project management experience.