MSCA-PF: Joint application at the University of Granada. Department of Marketing and Market Research Department.
Professor Francisco Liébana Cabanillas, from the Department of Marketing and Market Research Department at the University of Granada, welcomes postdoctoral candidates interested in applying for a Marie Skłodowska-Curie Postdoctoral Fellowship (MSCA-PF) in 2026 at this University. Please note that applicants must comply with the Mobility Rule (for more information about the 2026 call, please consult this link).
Brief description of the institution:
The University of Granada (UGR), founded in 1531, is one of the largest and most important universities in Spain. With more than 57,000 undergraduate and postgraduate students and almost 7,000 members of staff, the UGR offers 97 undergraduate degrees, 157 master’s degrees (7 of which are double degrees) and 28 doctoral programmes via its 124 departments and nearly 50 centers. Accordingly, the UGR offers one of the most extensive and diverse ranges of higher education programmes in Spain.
The UGR has been awarded with the "Human Resources Excellence in Research (HRS4R)", which reflects the institution’s commitment to continuously improve its human resource policies in line with the European Charter for Researchers and the Code of Conduct for the Recruitment of Researchers. The UGR is also internationally renowned for its excellence in diverse research fields and ranked among the top Spanish universities in a variety of ranking criteria, such as national R&D projects, fellowships awarded, publications, and international funding.
The UGR is one of the few Spanish Universities listed in the Shanghai Top 500 ranking - Academic Ranking of World Universities (ARWU). The 2025 edition of the ARWU places the UGR in 301-400th position in the world and as the 3-8 highest ranked University in Spain, reaffirming its position as an institution at the forefront of national and international research. From the perspective of specialist areas in the ARWU rankings, the UGR is outstanding in Mathematics, Artificial Intelligence and Dentistry & Oral Sciences (ranked between 51th-75th position), Computer Science & Engineering, Education and Hospitality & Tourism Management (between 76-100th position), and in the areas of Food Science & Technology and Business Administration (between 101-150th position). A little lower in the ranking, the UGR also stands out in the areas of Earth Sciences, Law, Management, Nursing, Psychology and Statistics, in which the UGR is positioned in the 151-200th position.
Additionally, the UGR counts with 4 researchers at the top of the Highly Cited Researchers (HCR) list, most of them related to the Computer Science and Mathematics scientific areas. It is also well recognised for its presence in the top 200 Universities in Europe at 83th place.
Internationally, the University of Granada is firmly committed to its participation in the calls of the Framework Programme of the European Union. For the duration of the prevoius Framework Programme, Horizon 2020, the UGR obtained a total of 124 projects with a total funding of more than €30 million. For the current Framework Programme, Horizon Europe, the UGR has obtained 136 projects, so far, with a total funding of more than €38 million.
Brief description of the Centre/Research Group:
MarkTech Research Group is a research group that combines innovation, creativity and academic excellence to lead the way in the field of marketing and new technologies.
MarkTech Research Group aims to be a bridge between academia and the business world, offering innovative and evidence-based solutions to meet the needs of public and private organizations.
Lines of research:
- Digital marketing and innovation: Exploration of Internet and social media usage behaviors, with an emphasis on value realization and online consumer loyalty.
- Electronic banking and payment methods: Research on consumer decision making, modeling of neural, cognitive, emotional and attentional processes.
- Web analytics: Exploration of Internet and social media usage behavior, with an emphasis on value realization and online consumer loyalty.
- Responsible consumption: Research on consumer decision making, modeling of neural, cognitive, emotional and attentional processes.
- Marketing research methodology: Decision-making process, as well as market research focused on segmentation and positioning, perceptions, preferences, attitudes and consumer image.
- Commercial communication: Planning and implementation of marketing communication programs and public and private organizations. Online communication audit.
Project description:
Nuevos formatos comerciales en entornos digitales emergentes
This line of research focuses on the analysis of new digital commercial formats that are transforming the way consumers interact with, discover and purchase products and services. These formats, which include social commerce, live streaming commerce, conversational commerce and virtual stores in the metaverse, combine technological, social and commercial elements that generate new consumer dynamics. The main objective is to understand how these environments influence consumer decision-making, the construction of digital trust, the shopping experience and brand marketing strategies.
This line incorporates an interdisciplinary approach that combines digital marketing, consumer psychology, technological innovation and interactive communication. In addition, it includes the study of user-generated and brand-generated content (UGC and FGC), the influence of content creators, and the role of gamification and augmented reality in the purchasing process. It will also address the impact of these formats on micro and small businesses, digital entrepreneurship and the inclusion of new consumer profiles.
The incorporation of the applicant will allow us to delve deeper into these emerging trends, generate new knowledge through mixed methodologies and provide evidence applicable to the academic, business and regulatory spheres, fostering a more dynamic, innovative and inclusive digital economy.
Research Area:
- Economic Sciences (ECO)
For a correct evaluation of your candidature, please send the documents below to Professor Francisco Liébana Cabanillas (franlieb@ugr.es):
- CV
- Letter of recommendation (optional)
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