Multimedia Content Manager
Job Description
Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position.
The Multimedia Content Manager (Multimedia Designer/Photographer/Videographer/Producer) develops and produces visual content that strengthens the College’s brand, supports enrollment goals, and advances institutional storytelling across digital and print channels. The position combines strategic content planning with hands-on execution across photography, video, motion graphics, and design to deliver cohesive content for websites, internal and external communications platforms, email campaigns, presentations, and marketing initiatives.
This role serves as a creative partner to campus stakeholders by translating goals into effective visual narratives, planning and executing photo/video shoots, and ensuring deliverables meet brand, accessibility, quality, and deadline expectations. The position also manages content organization and archiving practices so that photo and video assets remain searchable, reusable, and compliant with usage standards.
Produce Video, Motion, and Audio Content: 25%
- Capture and edit video for web, social media, email, events, and internal communications.
- Manage lighting, audio capture, interviewing, and on-location production needs.
- Create short-form motion graphics/animations and video packages for campaigns.
- Produce accessible outputs (captioned video, platform-optimized versions).
Professional Photography: 25%
- Photograph campus events, portraits, classroom/program activity, marketing campaigns, and leadership needs.
- Plan and lead photo sessions, including location scouting, lighting setups, and directing subjects.
- Execute portrait sessions for employees/students as needed, maintaining consistent quality and style.
- Ensure proper releases/permissions and professional standards for subjects and settings.
Multimedia Content Strategy: 20%
- Translate institutional priorities and campaign goals into multimedia concepts and content plans.
- Create creative briefs, storyboards, scripts, shot lists, and production schedules.
- Align deliverables to brand standards, messaging needs, and intended audiences.
- Coordinate timelines and approvals with internal partners to ensure effective rollout.
Edit, Retouch, and Deliver Final Assets: 15%
- Perform photo editing and retouching (color correction, cropping, tonal consistency, export specs).
- Design supporting graphic assets when needed (social packages, thumbnails, posters, flyers, digital signage).
- Prepare deliverables for multiple channels with correct sizing, formatting, and compression.
- Maintain quality control to ensure accuracy, clarity, and brand alignment.
Manage Asset Organization, Archiving, and Equipment: 5%
- Maintain an organized photo/video archive with naming conventions, metadata, and retrieval practices.
- Track usage rights, releases, and licensing requirements when applicable.
- Maintain cameras, lenses, lighting/audio gear, and accessories; coordinate service when needed.
- Improve workflows and templates to increase efficiency across recurring content needs.
Write and Edit Copy: 5%
- Draft short-form written content to accompany visual storytelling across collegewide channels, including: Newsletter articles or feature blurbs, Email announcements, Webpage text or story summaries supporting photo/video packages.
- Adapt writing style to match Aims’ brand voice, editorial guidelines, and audience needs.
- Write compelling narrative context for multimedia assets, ensuring cohesive storytelling with marketing and communication goals.
Other Duties as Assigned 5%
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