Multimedia Producer

Position Summary

The Multimedia Producer produces high-quality video and visual content that supports SUNY Cortland's marketing, enrollment, and brand goals. Working within the Marketing and Communications Office, this position serves as a key creative partner and content producer, helping to shape visual storytelling that advances the university's marketing and enrollment goals. The position plans, produces, and optimizes multimedia content that highlights the student experience, academic programs, and campus community. The Multimedia Producer manages the university's centralized photo and video asset library to ensure content is organized, accessible, and aligned with brand standards.

Major Responsibilities

Video Production & Storytelling

• Concept, shoot, and produce short- and long-form video content aligned with brand and enrollment priorities.
• Capture campus life, academics, athletics, and signature events.
• Translate institutional goals, campaign objectives, and stakeholder input into compelling visual narratives, including development of concepts, scripts, shot lists, and production plans.
• Proactively assess and identify gaps in the university's visual asset library and plan content creation to support evolving marketing and communications needs.
• Independently manage the full production lifecycle from concept through final delivery.
• Create content tailored for digital and social platforms, including short-form, vertical, and mobile-first formats.

Post-Production & Editing

• Edit video using industry-standard tools; deliver platform-optimized content with graphics, sound, and color correction.
• Ensure accessibility compliance (e.g., captioning) and brand standards.
• Version content for multiple platforms and audiences.
• Deliver platform-optimized content for various channels.

Creative Planning & Collaboration

• Partner with campus stakeholders to develop concepts, shot lists, and production plans.
• Serve as the primary lead on video productions, coordinating stakeholders, timelines, and production logistics.
• Advise stakeholders on best practices in visual storytelling.
• Coordinate logistics and serve as lead on shoots.
• Lead creative consultation with campus stakeholders to align content with institutional priorities and campaign strategies.
• Contribute to content planning by recommending storytelling approaches that support marketing and enrollment goals.

Photography & Content Capture

• Provide event, environmental, and portrait photography to support integrated campaigns.
• Ensure consistency with brand style and campaign objectives across still and video content.

Asset & Equipment Management

• Maintain and govern the centralized photo/video library, including metadata standards, tagging, usage rights, and accessibility compliance.
• Manage equipment inventory and recommend upgrades.
• Ensure compliance with accessibility, copyright, and usage standards.
• Establish and enforce asset organization and naming conventions to ensure efficient retrieval and brand consistency.

Performance, Trends, and Continuous Improvement

• Stay current and proactively recommend adoption of emerging tools, platforms, and storytelling techniques.
• Monitor and analyze multimedia content performance (e.g., engagement, reach, conversions) and apply insights to improve future content.
• Collaborate with marketing and digital teams to align content with campaign goals and performance metrics.