OPS Marketing & Promotions Manager
Job Summary
The OPS Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on-air, digital, on-demand, and in-person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging.
WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.
Job Description
Typical duties may include but are not limited to:
- Establishes development of goals and objectives that support WGCU's strategic mission and audience growth strategy. This includes supporting WGCU strategies as a trusted news source connecting journalism and programming with audience needs.
- Designs and executes multi-channel marketing campaigns that reflect WGCU's brand strategy, engaging audiences across on-air, online, on demand, and in-person platforms.
- Develops campaign and special project communications in collaboration with editorial, digital and social media efforts, and strategic partners to ensure marketing efforts align with and advance WGCU's public service mission.
- Supports branding initiatives, including collaborating on long-term branding campaigns with a leading SWFL advertising agency or in-house resources to differentiate WGCU from competitors.
- Assists in launching new radio, TV, and digital programs/products to increase audience awareness and engagement.
- Oversees social media content and collaborates with shared creative resources (graphic designers and others) to support external marketing, underwriting, development and programming departments.
- Develops marketing materials and ensures consistent messaging and visuals across print, TV, digital, social and out of home advertising.
- Supports copywriting process for internal departments and external communications.
- Serves as primary liaison with external PR agencies and media institutions to distribute announcements on WGCU's programming, events, and strategic direction.
- Tracks and reports on campaign performance; assists in evaluating marketing and PR strategies, implementing new processes and promoting best practices to risk management.
- Monitors production timelines and supports project workflows by coordinating departmental activities and setting priorities for WGCU marketing campaigns and special projects.
Other Duties:
- Performs other job-related duties as assigned.
Required Qualifications
- This position requires either seven years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in a related field and three years of full-time experience directly related to the job functions.
- Familiar with radio and TV production, Out of Home, digital platforms, and social media.
- Professional full-time experience in marketing, communications, broadcasting, or related field.
- Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, and social media design.
- Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
Preferred Qualifications
- Master's Degree from an accredited institution in marketing, advertising, communications, or related field.
- 5 years Professional full-time experience in marketing, communications, broadcasting, or related field.
- Experience working in higher education.
Knowledge, Skills & Abilities
- Knowledge of marketing principles, including promotion and public relations.
- Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media.
- Excellent interpersonal, verbal and written communication skills.
- Skill in completing assignments accurately and with attention to detail.
- Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
- Ability to work successfully as both a member of a team and independently with minimal supervision.
- Ability to work under pressure and meet close deadlines.
- Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved.
- Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
- Ability to operate personal computers with proficiency and learn new applications and systems.
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