Lees-Marshment, to discuss their ideas.
Student support
Students will receive supervision from a highly expert team: Professor Jennifer Lees-Marshment, Professor of Political Marketing and Management; Professor Susan Kinnear, Chair of International Communication and Dr Ioannis Zisis, Lecturer in Marketing. Professor Jennifer Lees-Marshment is a highly cited and influential international expert in political marketing and management. Jennifer has authored/edited 19 books, is editor of a book series in Political Marketing and Management and has interviewed 350+ political advisers and ministers in the UK, US, Canada, Australia and New Zealand. Professor Susan Kinnear has extensive academic expertise and practitioner experience in communication including being seconded to the Government Communication Service during the Covid-19 pandemic. Dr Ioannis Zisis researches politicians and candidate branding and use of social media and also has practical experience working in government during the Greek financial crisis.
Programme Structure
Students can choose which aspect of political marketing they focus on. For example potential angles include
- developing effective political leadership brands
- government communication during the Covid-19 pandemic
- how candidates can use social media to develop their brand to win election
- using public relations to develop positive relationships with diverse voter target groups
- implementing an effective market-oriented strategy
- using big data in elections
- integrating market research into policy decisions
- deploying effective crisis management during natural disasters
- using qualitative data to help lead on topical social change
Admission requirements
Academic requirements
GPA: Upper Second Class
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- You should have an honours degree at 2.1 or above, and/or normally, a Masters degree in a relevant discipline.
- IELTS 6.5
Fees and funding
Tuition Fees
Tuition fees are shown in AUD and the most likely applicable fee is shown based on your nationality.
- International: 41,452 AUD / year (≈ 21,940 GBP / year)
- Domestic: 9,042 AUD / year (≈ 4,786 GBP / year)
Living costs
Dundee, United Kingdom: 1,487-2,823 AUD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Scholarships
Below you will find PhD's scholarship opportunities for Political Marketing, applied analysis of the use of marketing by campaigns, parties and governments.
Available scholarships:
- Chevening Scholarship - Various benefits, deadline 06 Oct 2026
- Vice Chancellor's Africa scholarship - 6500 GBP, deadline 28 Aug 2026
- GREAT Ghana Scholarship - 10000 GBP, deadline not specified
- GREAT Kenya Scholarship - 10000 GBP, deadline not specified
- GREAT India Scholarship - 10000 GBP, deadline not specified
- Vice Chancellor's South Asia scholarship - 6500 GBP, deadline 28 Aug 2026
- Vice Chancellor's South Asia Scholarship - 6500 GBP, deadline 28 Aug 2026
- Fulbright U.S. Student Program - Various benefits, deadline 07 Oct 2026
- ServiceScape Scholarship - 1000 USD, deadline 30 Nov 2026
- ACES Scholarships - 3500 USD, deadline 15 Nov 2026
- Erasmus+ - Grants for study mobility - Various benefits, deadline not specified
- Scholarships for PhD Students - 19000 GBP, deadline not specified
- Boustany Astronomy PhD Scholarship - Various benefits, deadline 28 Feb 2027
- $1,500 Annual Video Contest Scholarship - 1000 USD, deadline 31 Oct 2026
- Voice Talent Online Scholarship - 1000 USD, deadline 01 Mar 2027
- Women Scholarship for International Students - 5000 USD, deadline 28 Aug 2026
- The PhD Prep Fellowship - 10000 USD, deadline 01 Sep 2026
- Dream Chaser Scholarship - 1000 USD, deadline 13 Jan 2027
- Scholarship for students with disabilities - 3000 USD, deadline 31 Dec 2026
- Commonwealth Shared Scholarship – University Bids - 22500 GBP, deadline not specified
- The Annual IELTS from 6 to 9 Scholarship - 1500 USD, deadline not specified
- Tobacco Harm Reduction Scholarship Programme - 12000 USD, deadline 11 Jan 2027
Visit the programme website for more information
