Job Description
Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position.
The Program Marketing Manager leads the strategy, execution, and optimization of enterprise-level marketing systems that support the College's academic program portfolio. This role is responsible for managing the digital marketing infrastructure, workflows, analytics, and campaign systems that bring more than 200 academic programs to market in a coordinated, data-informed, and scalable way. This position is part of the Marketing and Communications Department, embedded within a digital and web-focused team.
A successful candidate will recognize that modern program marketing is driven by interconnected systems-including CRM platforms, web environments, paid media platforms, automation tools, analytics frameworks, and content ecosystems-that require continuous management, optimization, and strategic oversight due to changing technologies, enrollment priorities, data standards, and regulatory requirements.
Program Marketing Systems Support: 30%
- Manage and optimize the enterprise marketing systems supporting 200+ academic programs.
- Configure and maintain CRM workflows, audience segmentation, automation logic, and attribution models.
- Serve as a strategic and technical partner to faculty and program leadership.
- Translate academic goals into scalable marketing system solutions.
- Manage the end-to-end marketing process for priority programs. From intake and planning through execution, optimization, and reporting.
- Provide hands-on systems and campaign support for the top tier of programs with emergent or high-impact marketing needs.
- Ensure systems operate efficiently and securely, in alignment with enrollment strategy and institutional priorities.
Program Portfolio Strategy & Campaign Leadership: 20%
- Manage a portfolio of 200+ academic programs, prioritizing effort based on enrollment goals, market demand, and institutional strategy.
- Lead integrated marketing campaigns that balance short-term recruitment needs with long-term brand and program positioning.
- Support early-stage program development with market research, positioning, and go-to market strategy.
- Lead go to market implementation of 2-3 new academic programs annually, including marketing strategy, execution, and post-launch analysis.
- Develop standardized playbooks, workflows, and templates to ensure consistency and scalability across programs.
