Senior Executive/Assistant Manager (Marketing), Centre for Future-Ready Graduates
About Centre for Future-Ready Graduates
NUS Centre for Future-ready Graduates (CFG) takes a student-centric, multipronged approach to help students understand their strengths, refine their skills and demonstrate their value to employers. Beginning with the end in mind, CFG has developed a four-year roadmap to strengthen graduate employability through a repertoire of skills programmes and industry focused experiential opportunities. Our work helps students grow with purpose, discover their passion and explore multiple pathways for the future.
Serving the entire spectrum of students from undergraduates to post-graduates, CFG offers more than 15 unit-bearing courses in collaboration with academic and industry partners. We continuously innovate and enhance the quality of our offerings, as our students deserve the best tools, preparedness, and mindset to not just launch a good career, but be equipped with life skills that can help them navigate a future that is unpredictable.
About the Role
Reporting to the Head of Marketing, this role will develop and execute integrated marketing, communications, and stakeholder-engagement initiatives that support student participation in CFG programmes, strengthen employer and industry partnerships, and raise CFG’s visibility and thought leadership within the University and beyond.
Key Responsibilities
- Conceptualise and deliver creative branding, marketing and communications campaigns to engage students, employer partners and University stakeholders
- Drive the planning, development and production of the employer newsletter, including content coordination (with internal stakeholders), editing and publication
- Prepare and coordinate management and annual reports, gather inputs, ensuring accuracy, consistency and timely submission
- Manage media relations activities, including coordinating responses to media enquiries
- Work with various stakeholders and project manage multi-channel campaigns that drive participation in career programmes and services as well as key initiatives such as NUS Career Fest, NUS Open House
- Provide marketing support to the NUS CFG Industry Relations team for external events, employer engagement activities, and joint initiatives that position CFG as an industry thought leader
- Analyse campaign performance and translate insights into stronger decision-making and stakeholder engagement
- Collaborate across teams and with external vendors to deliver high-quality work on time
- Contribute ideas to improve engagement, visibility and effectiveness of marketing communications
- Drive the adoption of AI innovations within marketing communications to support content strategy, operational efficiency, and audience engagement
About You
We are looking for:
- An energetic marketer with a genuine interest in brand building and strategic marketing
- An organised self-starter who can manage priorities, work through ambiguity, and deliver under tight timelines
- A strong communicator with excellent written and spoken communication skills, able to thrive in a collaborative environment
- A storyteller with a student-centric mindset and a flair for creating engaging content
- A team player who is comfortable with technology and stays current with developments in content management and digital marketing
Requirements
- A Bachelor’s degree, preferably in Communications, Public Relations, Marketing, or a related field
- 2 to 4 years of relevant work experience in marketing communications, corporate communications, or content development; a portfolio of relevant work samples is beneficial
- A metrics-driven mindset, with a proven track record in creating and executing successful marketing communications strategies, preferably in digital marketing, with measurable results
- Strong strategic thinking, project management, and vendor management skills in a fast-paced environment with a high-volume event calendar
- Strong organisational and coordination skills, with the ability to work under pressure
- Excellent verbal, written, editing, and proofreading skills
- Good interpersonal skills and the ability to work effectively across teams and with diverse stakeholders
- Proficiency with Microsoft Office and design/email tools such as Adobe Express, Adobe Creative Cloud basics, Canva, Stripo, or similar; knowledge of HTML/CSS and basic email deliverability/template testing is preferred. This is not a high-volume production role, but familiarity with creating on-brand marketing assets and responsive email templates is useful
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