Senior Executive/Assistant Manager (Marketing & Admissions), MBA Programmes Office

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

We are looking for a driven and hands-on individual to execute marketing and recruitment initiatives for The NUS MBA Programmes Office. This role involves handling outreach campaigns and events end-to-end and is ideal for someone who enjoys working in a fast-paced environment and taking ownership to deliver results.

Key responsibilities:

1. Marketing Campaign Execution
   • Execute marketing campaigns across digital and offline channels to drive awareness and lead generation
   • Work with internal teams and external partners to develop campaign assets and ensure timely delivery
   • Monitor campaign performance (e.g. leads, engagement, conversion) and suggest practical improvements
2. Event and Outreach Management
   • Plan and execute end-to-end recruitment events across local and international markets
   • Manage timelines, logistics and stakeholder coordination to ensure smooth delivery
   • Track registration and attendance, and take proactive steps to optimise turnout and engagement
3. Prospect Engagement and Conversion
   • Engage with prospective candidates through various touchpoints and offer guidance in their application journey
   • Follow up consistently to convert interest to applications
   • Provide advice on programme suitability and identify cross-selling opportunities where relevant
4. Stakeholder and Partner Coordination
   • Work closely with internal stakeholders to support marketing and recruitment efforts
   • Coordinate with external partners to execute campaigns and outreach initiatives
5. Insights and Continuous Improvement
   • Track and analyse event and campaign performance to identify areas for improvement
   • Recommend and implement practical enhancements to improve efficiency and effectiveness
   • Identify gaps in current processes and take initiative to address them

Qualifications

• Bachelor’s degree with minimum 5 years of work experience. Previous experience in service-related marketing positions or postgraduate student recruitment on an international scale would be an advantage.
• Strong project management and organisational skills, with the ability to manage multiple initiatives simultaneously
• Good understanding of digital marketing channels and basic performance metrics
• Excellent communication and interpersonal skills
• Proactive, resourceful and able to take ownership of tasks and projects
• Able to travel 20% of the time

(Appointment job grade will commensurate with the selected candidate's experience)