Job Summary

The Senior Manager, Enrollment Marketing and Communications, plays a key role in supporting Dallas College's strategic enrollment goals through the development, execution and optimization of integrated marketing and communication strategies across multiple channels to engage prospective students, current students, their families, and key influencers. This position collaborates with various departments within Student Success as well as stakeholders across the college to ensure consistent, accurate, and student-centered messaging that aligns with the college's brand and mission.

The senior manager serves as the writer, editor, and primary point of contact for enrollment-focused email communications, website content, direct mail and printed recruiting materials, and the monthly Student Success e-newsletter. This role is part of the Student Success and Program Marketing team and reports to the ADC for Student Success and Program Marketing.

Essential Duties & Responsibilities

• Lead the strategic planning, development, execution, and continuous improvement of enrollment-oriented communications and marketing initiatives that advance Dallas College's enrollment, retention, and completion objectives
• Collaborate closely with internal partners in Student Success, Academics, External Affairs and other divisions across the college to ensure all enrollment communications are aligned, on-brand and effectively sequenced across the student journey.
• Plan, develop, and execute multichannel marketing and communication campaigns (email, web, social media, print, etc.) targeting prospective students, current students, families and community/industry partners at multiple points within the enrollment funnel.
• Maximize engagement and conversion through effective messaging strategy and content development.
• Define key performance indicators (KPIs), monitor analytics, generate reports and use insights to guide optimization of strategy and tactics.
• Provide strategic communication support, timelines, stakeholder alignment, and campaign coordination for enrollment-focused partnerships and initiatives.
• Manage communication timelines, project plans, budgets and resources to ensure timely and quality delivery of all enrollment materials and initiatives.
• Support the Dallas College brand, ensuring consistency of messaging, tone and voice across all enrollment communications.
• Stay informed of emerging trends in higher education enrollment marketing and communications, recommending innovative approaches and fostering a culture of continuous learning and improvement.
• Perform other duties not listed as assigned.