Senior Marketing Manager

Senior Marketing Manager

Company:
City University of Seattle

Job Location:
Bellevue

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Company Description:

Join City University of Seattle as a Senior Marketing Manager and lead high-impact marketing efforts that drive awareness, engagement, and enrollment across the Pacific Northwest.

In this role, you'll own the full marketing funnel—from first touch to enrollment—bringing together digital campaigns, partnerships, events, and community engagement into one cohesive, results-driven strategy.

Who We Are:

Our mission is deeply rooted in the belief that education can improve lives. We invite you to join us in our commitment to fostering community, where every student can thrive and achieve their educational goals. City University of Seattle (CityU) is a comprehensive private nonprofit university. With a focus on adult learners and online students, we provide flexible, accessible programs tailored to meet the needs of the modern learner. Offering over 60 academic degree programs, we are committed to expanding our students' knowledge, skills, and possibilities.

Job Description:

Who You Are:

• Data-driven and have a performance-oriented mindset
• Highly analytical with the ability to translate data into action
• Strategic thinker with strong execution skills
• Expert in digital marketing, social media, and designing customer journeys
• Relationship builder and community connector
• Clear communicator with strong storytelling ability

What you will do:

• Lead integrated marketing campaigns across digital, social, email, events, and partnerships
• Own and optimize the full funnel—from lead generation to enrollment conversion
• Manage and scale paid digital campaigns (search, social, display) with a focus on ROI
• Build targeted email and CRM-driven lead nurturing journeys
• Grow social media presence and community engagement through compelling content
• Develop partnerships and represent CityU in the local community
• Track performance, analyze data, and continuously optimize campaigns and channels
• Collaborate with admissions and leadership to align strategy with enrollment goals
• Mentor and supervise student employees

Requirements:

What You Bring:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience with strong digital and performance marketing expertise
• Proven success managing campaigns across the full marketing funnel
• Experience with email marketing, CRM, and marketing automation tools
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent collaboration and project management abilities
• Higher education or adult learner marketing experience is strongly desired.
• Familiarity with the PNW regional business and community landscape

Additional Information:

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• While performing the duties of this job, the employee is frequently required to sit, talk, hear, and perform repetitive motions of the hands or wrists.
• The employee is occasionally required to stand, walk, grasp or handle, stoop or bend, and reach.

Working Conditions:

The working conditions described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Work is generally performed indoors in a typical office setting.
• Travel, including overnight travel, may be required.
• Some evening and weekend work may be needed.

Salary information:

$94,000 - 132,000/year DOE

Benefits information:

We offer a comprehensive benefits package including paid holidays and paid time off; medical, dental, and vision insurance; health savings accounts (HSA/FSA); many types of voluntary insurance; retirement benefits with employer matching; tuition benefits; and other workplace perks such as flexible work schedules, anniversary rewards program, employee recognition program, etc.

Application Instructions:

Why Join Us:

Because your work matters and will help advance our mission to expand access to education and transform lives. This is an opportunity to shape a marketing strategy that expands access to education, elevates our brand, and directly contributes to transforming lives. You'll collaborate with mission-driven colleagues, influence institutional direction, and see the tangible impact of your leadership in the communities we serve. If you're ready to bring vision, creativity, and purpose to a role where your ideas make a difference, we encourage you to apply.

CityU of Seattle only accepts application materials through this online application process. Please submit a complete application to be considered for this position. A complete application includes:

• Completed Electronic Application Form
• Current Resume
• Cover Letter

Once you have created a profile, please remember to record your password. Responses will be sent to your Interview Exchange account if you use the 'Help Desk' feature. A hiring manager will contact candidates with qualifications and experience most aligned with current needs. Once the position is filled, you will see a status update in your account profile.

If you encounter technical problems while applying for a position, please use the 'Help Desk' feature in your Interview Exchange account to submit the issue to technical support. For non-technical issues or questions, please email employment@cityu.edu.

City University of Seattle is an equal opportunity employer and is continuously working to build a diverse faculty and staff. City University strongly encourages inquiries from all qualified individuals interested in becoming part of the CityU team, including women, Aboriginal peoples, persons with disabilities, and members of visible minorities.

Apply Now