Social Media and Marketing Asst, Part-Time-Museums, Archives, Rare Books, and University Libraries
Job Summary
Assists in the creation and execution of social media marketing campaigns across multiple platforms. Leads social media efforts and assists with editing the website as needed. Actively participates in marketing initiatives providing support where needed.
Responsibilities
- Manages all assigned social media platforms such as Instagram, Facebook, YouTube, Twitter, TikTok
- Determines and implements strategy for targeted traffic to social media platforms
- Leads social media marketing campaigns to support marketing efforts
- Under the direction and approval of leadership, creates, executes, and publishes campaigns
- Coordinates testimonials (students, alumni, etc.) and news stories
- Edits program videos to be utilized for social media
- Maintains a social media schedule for each platform and posts consistently, multiple times a week
Department Specific Tasks
- Design marketing and communications materials, including flyers, brochures, signs, calendar graphics, and other print and digital items.
- Assist with outreach programs and events for Museums, Archives, Rare Books, and University Libraries.
- Assist with photography and videography for print, digital, and social media posts.
- Assist with web content creation.
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