Social Media Manager

Position Details

Position Title: Social Media Manager

Position Purpose: In partnership with the Director of Content and Creative Strategy, manages the execution and performance of Tuck’s organic and paid social media efforts, playing a key role in shaping the School’s social media strategy. This role develops platform-native content and campaigns that elevate Tuck’s brand, deepen audience engagement, and support recruitment and institutional goals.

Required Qualifications

• 3 years of relevant professional experience managing social media strategy and paid digital advertising for a brand, business, or nonprofit organization.
• Strong understanding of platform dynamics, audience behavior, and performance optimization.
• Experience developing and analyzing paid campaigns, including audience targeting, A/B testing, and reporting.
• Demonstrated ability to create or guide compelling digital content, especially video and visual storytelling.
• Proficiency with analytics and advertising tools (e.g., Google Analytics, Meta Business Suite, LinkedIn Campaign Manager).
• Strong collaboration skills and ability to work across teams and stakeholders.
• Bachelor’s degree in marketing, communications, digital media, or a related field, or equivalent experience.
• Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive community.

Preferred Qualifications

• Experience working with creative tools (Adobe Creative Suite, Canva, etc.) preferred.