Social Media Specialist

Social Media Specialist

Company:
Auburn University

Job Location:
Auburn University, 36849-5207

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Salary Range: USD $44,050.00/Yr. - USD $66,080.00/Yr.

Categories: Marketing, Communications, & Multimedia

Job Type: Non-Faculty

Position Type: Full-Time

Department: Advancement Marketing

Associated Division: Senior VP-Advancement

Req ID: 8990

Overview

Auburn Advancement is excited to begin the search for a Social Media Specialist to join our Communications team! This position plays an important role in strengthening Auburn's digital presence by creating engaging content, fostering meaningful audience connections, and supporting the university's broader storytelling and philanthropic mission.

What You'll Do:

• Create & Publish Content: Develop, edit, and post social media content aligned with Auburn's brand and accessibility standards.
• Support Content Planning: Maintain editorial calendars and schedule content for assigned units, programs, and initiatives.
• Engage Audiences: Monitor channels, respond to comments and messages, and support community engagement across platforms.
• Gather & Share Stories: Collect photos, videos, and content from campus partners to highlight Auburn's programs and impact.
• Track Performance: Monitor basic metrics (reach, engagement, growth) and support routine reporting.

Why You'll Love It Here:

• Impactful Work: Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
• Collaborative Environment: Join a team of dedicated professionals who are committed to making a difference.
• Purpose Driven Work: Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
• Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.

Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.

Responsibilities

• Supports the planning and execution of social media content across Advancement by assisting with editorial calendars, content development, and timely audience engagement in alignment with strategic priorities.
• Contributes to the implementation of channel strategies and campaigns designed to strengthen brand awareness, expand audience reach, and support engagement and philanthropic initiatives.
• Collaborates with Advancement teams and university partners to integrate social media into broader communications efforts, helping ensure alignment, consistency, and appropriate amplification.
• Works with advancement staff and alumni partners to help identify and develop storytelling opportunities that highlight impact, informed by awareness of trends and platform best practices.
• Assists with monitoring and reviewing social media performance metrics and supports the preparation of regular reports to inform ongoing improvements.
• Supports content publishing, audience engagement, and paid social efforts, including assisting with campaign setup, content coordination, audience targeting support, and performance review as directed.

Qualifications

• Bachelor's degree

Contract Type

Continuing

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We're Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!