Social Media Specialist II
Job Summary
The Social Media Specialist II develops and implements social media
strategies and communications initiatives for the university's
primary institutional social media channels, consistent with
university marketing, communications, and brand objectives.
Provides guidance and consultation to university departments and
units regarding social media strategy, content development, best
practices, training and platform management. Supports institution
wide social media standards and compliance and contributes to
communications efforts for sensitive or emerging issues.
FGCU is building a culture of curiosity, commitment and
collaboration. We value employees who successfully work with others
and drive positive change through critical thinking and decisive
action. If you thrive in an environment of innovation,
accountability and mutual respect, you will find a good home
here.
Job Description
Typical duties may include but are not limited to:
- Manages the design and development of university social media
content that supports the university's marketing, communications,
branding and strategic initiatives.
Develops original ideas and creative approaches for social
media content and strategies that support university goals; ensures
content and designs follow university branding standards and are
aligned with appropriate audiences and timelines.
Develops and executes social media content strategies for the
university's institutional social media channels and recommends
content approaches that increase engagement and support university
marketing and communications objectives.
Provides guidance and support to departmental, college,
program, and administrative unit social media accounts, as
appropriate, and promotes consistent application of university
social media practices and standards.
Routinely monitors departmental social media accounts and
ensures they are maintained, updated, and evaluated for
effectiveness; present results of analysis when appropriate.
Monitors social media engagement, audience trends and platform
developments; analyzes results and recommends adjustments to
improve the effectiveness of social media content and marketing
efforts.
Researches marketplace competitiveness and anticipates trends
within social media platforms to identify opportunities to enhance
marketing and communications efforts.
Captures photos and videos for use in social media
content.
Provides training related to social media policy and provides
guidance to departmental social media accounts on content
development as appropriate.
Develops new techniques, systems and procedures to enhance the
marketing and communications efforts of the university.
Reviews progress and evaluates the effectiveness of organic
social media marketing initiatives; implements improvements and
promotes best practices.
Supervises, trains, and coordinates the work of paid student
workers, interns, and service-learning students supporting
university social media content and communications
initiatives.
Other Duties:
- Other duties as assigned.
Additional Job Description
Required Qualifications:
- This position requires either seven (7) years of directly
related full-time experience or, as an alternative, a bachelor's
degree from an accredited institution in digital media , marketing,
communications, or a related field and three (3) years of full-time
experience directly related to the job functions.
- Professional full-time experience in marketing, public
relations, social media, or website development.
- Experience with publishing, imaging, or graphics software
(Adobe Creative Suite or other specialized publishing or editing
software) and social media monitoring software.
- Any appropriate combination of relevant education, experience,
and/or certifications may be considered.
Preferred Qualifications:
- Professional full-time experience in marketing, public
relations, social media, or website development.
- Work experience in higher education
Knowledge, Skills & Abilities:
- Proven ability to think strategically and approach challenges
with creativity.
- Demonstrated track record of reliability, meeting goals, and
holding oneself accountable.
- Strong interpersonal skills and experience working effectively
across teams.
- Knowledge of marketing strategies and communication
principles.
- Knowledge and experience designing, implementing and assessing
the effectiveness of marketing strategies and promotional
materials.
- Knowledge of and ability to post photographs to various social
media sites.
- Knowledge and ability to recognize and implement video,
broadcast production techniques and standards, branding and
marketing principles.
- Knowledge and proficiency in use of publishing and design
software
- Excellent interpersonal, verbal, and written communication
skills.
- Strong organizational skills and an ability to prioritize and
complete simultaneous projects within deadlines.
- Ability to work under pressure and meet close deadlines.
- Ability to work successfully as both a member of a team and
independently with minimal supervision.
- Ability to interact in a professional manner with staff,
faculty, students and the community in a service-oriented
environment.
- Ability to analyze problems and develop creative solutions to
complex issues.
- Ability to operate a personal computer for extended periods of
time.
- Ability to think critically and creatively, have a high
standard of integrity, and be motivated to incorporate best
practices into the organizational structure.
Institutional Values & Behavioral Expectation
In this role, the successful candidate will be expected to:
- Seek out new approaches to improve outcomes; remain open to
feedback and new ideas.
- Lead with integrity; consistently produce high-quality work;
persevere to overcome obstacles to meet deadlines and achieve
deliverables.
- Share information and insights thoughtfully; build partnerships
across departments; communicate respectfully; support colleagues to
achieve common goals.
Salary: $49,800 to $55,000
FGCU is a State University System of Florida member and an Equal
Opportunity and Equal Access employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, age, national origin, disability, or
protected veteran status.
To apply, visit https://apptrkr.com/9777051"">https://fgcu.wd5.myworkdayjobs.com/en-US/eaglejobs/job/Main-Campus/Social-Media-Specialist-II_R0007784?workerSubType=7606cd1535ba016f9151c43d68012214&workerSubType=7606cd1535ba01e56580c43d68012414&workerSubType=7606cd1535ba014f6fabc43d68012614
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